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Baptist Health

Director Digital Marketing Strategy, Marketing PR - BHSF, FT, 09A-5:30P

Coral Gables, FL (On-site)

$155K/yr – $202K/yrDirector/Executive10+ years expFull time

Posted 7 hrs ago

Job Summary

Own and lead the organization’s digital and omnichannel marketing strategy, designing strategic plans that align personalization, journeys, and CRM campaigns with brand objectives while partnering across brands and ensuring privacy, compliance, and measurement.

  • Oversee omnichannel planning across web, email, mobile, SEO/SEM, and social media
  • Lead 1:1 personalization and data-capture initiatives
  • Ensure analytics and reporting for programs align with marketing objectives

Job Description

Responsibilities

  • The Director, Digital Marketing Strategy is responsible for digital and omnichannel marketing strategy across the organization.
  • This role will bring digital and omnichannel subject matter expertise to lead and design strategic marketing plans to meet marketing and brand objectives.
  • The Director, Digital Marketing Strategy will ensure that all marketing personalization, marketing journeys, digital and CRM campaigns align with marketing objectives.
  • This role serves as a business partner developing digital and CRM marketing plans with brand marketing alignment, adherence of privacy and compliance requirements, as well as identifying measurement and reporting analytics for all programs.

Requirements

  • 10+ years experience in account management, marketing strategy and/or digital and CRM marketing strategy.
  • Strong knowledge and demonstrated experience planning and executing omnichannel digital marketing, marketing automation and enterprise customer relationship management (CRM) marketing programs.
  • Must have experience with personalization, 1:1 approaches, marketing journeys and data capture techniques.
  • Ability to lead planning/execution large complex marketing omnichannel executions, including web, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media.
  • Maintains demonstrated competency in the use of AI tools to enhance work quality, productivity, and efficiency; appropriately incorporates AI into daily responsibilities while exercising required human judgment, oversight, and adherence to all Baptist Health standards and policies.
  • Minimum Required Experience: 10 Years

Preferred

  • MBA or Master‘s degree preferred or any equivalent combination of relevant experience and skills.

Benefits

  • Career growth and development opportunities, with clear pathways and ongoing support
  • Comprehensive health and wellness resources that go beyond traditional benefits
  • A wellness program that can help employees eliminate their medical plan deductible, reducing out-of-pocket healthcare costs
  • Tuition reimbursement to support continued learning and advancement
  • And so much more
Baptist Health logo

Baptist Health

3.8 Glassdoor

Baptist Health South Florida is the region’s largest not-for-profit healthcare organization with 12 hospitals, more than 29,000 employees, 4,500 physicians, and 200 outpatient centers, urgent care facilities, and physician practices spanning across Miami-Dade, Monroe, Broward, and Palm Beach counties. Baptist Health has internationally renowned institutes in cancer care, heart and vascular care, brain and spine care and orthopedic care. Baptist Health is supported by philanthropy and committed to its faith-based charitable mission of medical excellence.Our mission, vision, and values make us who we are at Baptist Health and are at the center of everything we do. At Baptist Health, we positively impact the human experience for patients, employees, and physicians. Our success comes from a culture of quality and dedication that is instilled into every member of the Baptist Health family.This year, and for 25 years, we’ve been named one of Fortune’s 100 Best Companies to Work For, based on employee feedback. We’ve also been recognized as one of America’s Most Innovative Companies and People Magazine included us in its list of Companies That Care. Based on the U.S. News & World Report 2025-2026 Best Hospital Rankings, Baptist Health is the most awarded healthcare system in South Florida, with its hospitals and institutes earning 63 high-performing honors.But really, the reason we’re excited to come to work is the people.Working together, we form personal connections with our colleagues that are stronger than most of us have experienced at other jobs. We develop caring relationships with our patients and their families that go beyond just delivering healthcare. After all, we know what it’s like to be in their shoes. Many of us have been patients here and have had family members as patients here. We’re committed to delivering quality care in the most Join our Talent Community and stay up to date on our career opportunities! https://bit.ly/3Zyh7hY

Founded in 1990
Miami, Florida, USA
19K employees (230 in marketing)
careers.baptisthealth.net
77% recommend to a friend
77% CEO approval

Salaries

Posted range

$155K/yr – $202K/yr

Taken straight from the job posting.

See all Baptist Health salaries

Traffic Signals

Monthly Visitors
707K
Monthly Google Ads Budget
$450.5K
Traffic Source Mix
Search
48.8%
Direct
40.7%
Referral
8.2%
Social
1.5%
Paid
0.8%

Headcount Trend

Current headcount: ~18.8K

Recent News

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