Director, Digital Brand Marketing & AI strategy

Boston, MA (On-site)

$160K/yr – $195K/yrDirector/Executive8+ years expFull time

Posted 5 days ago

Job Summary

Own the global digital strategy and end-to-end execution across channels, embedding AI for content creation, personalization, and performance optimization while driving measurable brand and business impact through cross-functional partnerships.

  • Own global digital ecosystem and multi-channel development
  • Lead AI-enabled content creation, personalization, and performance optimization

Job Description

Responsibilities

  • Lead end- to- end strategy and execution across all digital channels, including: Corporate website and ecosystem, SEO/SEM and performance marketing, Organic and paid social (LinkedIn, YouTube, emerging platforms), CRM and lifecycle marketing, Content platforms and digital storytelling hubs
  • Translate global brand strategy into digitally native experiences that drive awareness, engagement, and measurable business impact
  • Ensure consistency with flexibility, maintaining brand integrity while enabling OpCos to localize for relevance
  • Act as the embedded AI champion within Corporate Brand Marketing
  • Partner closely with data science, IT, and external partners to deploy AI-enabled content creation and personalization
  • Optimize media, targeting, and conversion through machine learning
  • Scale insights through predictive analytics and automation
  • Identify and pilot next-generation capabilities (generative AI, dynamic content assembly, intelligent workflows)
  • Build repeatable frameworks that embed AI into how we operate—not just what we test
  • Lead the development and execution of an integrated, global digital content and storytelling funnel

Requirements

  • 8–12+ years in digital marketing, growth, or brand activation roles
  • Proven experience managing global, multi-channel digital ecosystems
  • Strong understanding of: Expertise in brand strategy, storytelling, and performance marketing (SEO/SEM/AEO).
  • Data-driven marketer skilled in AI-enabled marketing, analytics, measurement, and agile optimization.
  • Proven success navigating complex, matrixed organizations, preferably in B2B or life sciences.
  • Ability to translate marketing investments into measurable business growth, customer engagement, and commercial impact.
  • Ability to travel up to 15% to other Danaher sites and conferences, with some international travel

Preferred

  • Developing and/or leading a cohesive, high-performing global digital ecosystem aligned to brand strategy
  • AI embedded into core workflows, unlocking speed, personalization, and scale
  • Measurable and proven impact on brand strength

Benefits

  • Danaher offers comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
  • Danaher offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

Salaries

Posted range

$160K/yr – $195K/yr

Taken straight from the job posting.

See all Danaher salaries

Funding

Total Funding
$8B
Last Raise
$3B
Post IPO Debt, 1 months ago

Funding History

  • May 2026
    Post IPO Debt • $3B
  • Apr 2026
    Post IPO Debt • $5B

Traffic Signals

Monthly Visitors
313.3K
Traffic Source Mix
Search
29.4%
Direct
36.8%
Referral
23.2%
Social
5.7%
Paid
2.1%

Headcount Trend

Current headcount: ~53.4K

Recent News

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Director, Digital Brand Marketing & AI strategy

Danaher · Boston, MA · On-site