Responsibilities

• Owns marketing strategy and execution for assigned portfolios, segments, or functional areas
• Converts business objectives into integrated marketing plans with clear KPIs, budgets, and delivery timelines
• Leads cross functional collaboration with Sales, Product, and other stakeholders to ensure alignment and orchestration
• Manages budgets, vendors, agencies, and external partners to maximize impact and efficiency
• Governs program performance through dashboards, reporting, and optimization against growth and profitability goals
• Ensures brand consistency, quality, and effectiveness across internal and external communications
• Develops managers and teams; drives functional excellence, operational rigor, and continuous improvement
• Own the strategy, roadmap, and performance of the company’s brand, marketing, and commercial content web experience — including the corporate site, campaign and solution destinations, resource and content hubs, and the journeys that carry customers into the commerce experience.
• Define information architecture, navigation, templating and component standards, and page performance requirements for marketing-owned pages.
• Own the technical foundations that discoverability depends on: site architecture, crawlability, page performance, canonical rules, and metadata standards.

Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or a related field (Master’s degree preferred).
• 10+ years of progressive marketing experience across strategy, execution, and performance management, preferably in digital marketing, marketing technology, or marketing operations.
• 3–5+ years leading and developing high performing marketing teams in a B2B environment.
• Demonstrated ownership of programs, budgets, and measurable business outcomes.
• Strong strategic planning, project management, and cross functional leadership capabilities.
• High digital and data fluency, including experience with enterprise marketing platforms.
• Proven ability to operate effectively in complex, matrixed organizations.
• Industry experience in technology, product manufacturing, or supply chain preferred.
• Demonstrated ownership of a marketing technology stack: selection, integration, administration, governance, and vendor management preferred.
• Working knowledge of enterprise CMS and commerce platforms, with Adobe Experience Manager and Magento preferred, sufficient to engage credibly with IT on architecture and roadmap decisions preferred.

Preferred

• Master’s degree preferred
• Experience deploying AI tools in a marketing organization, including governance and adoption, not only experimentation preferred.
• Background operating in a matrixed organization where core platforms are owned outside of Marketing preferred.
• Working knowledge of enterprise CMS and commerce platforms, with Adobe Experience Manager and Magento preferred, sufficient to engage credibly with IT on architecture and roadmap decisions preferred.
• Demonstrated ownership of a marketing technology stack: selection, integration, administration, governance, and vendor management preferred.
• Strong technical fluency in web fundamentals: site architecture, performance, technical SEO, APIs and integrations, tag management, and analytics implementation preferred.
• B2B marketing experience in a diverse distribution, industrial, or manufacturing setting, ideally at enterprise scale preferred.

Benefits

• benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available here .