Responsibilities

• Serves as the primary digital strategist for assigned management clients, developing and executing comprehensive marketing blueprints that differentiate artists in a crowded global marketplace
• Drives revenue-generating initiatives across direct-to-consumer (D2C) channels, exclusive content windows, playlist placement, influencer integrations, and non-traditional partnerships
• Creates fluid, long-term (12-month+) marketing roadmaps that align recorded music releases with touring, live events, and commercial offerings
• Brings creative, unconventional ideas to the table that supports clients' priorities on a digital scale
• Owns and maintains senior-level relationships across DSPs, streaming services, social platforms, and retail channels to secure prime placements and marketing support
• Conducts regular outreach to pitch releases, secure playlisting, and maximize partner commitments across the digital landscape
• Partners closely with internal and external stakeholders—including labels, artist managers, Creative Services, Brands, Touring, Commerce, Publicity, and Philanthropy—to ensure cohesive, 360-degree campaign alignment
• Establishes tracking frameworks and utilizes advanced analytics to measure campaign performance against ROI targets and internal benchmarks
• Continuously analyzes real-time streaming and audience data to adjust active campaigns mid-stream for maximum impact
• Maintains, tracks, and updates release schedules, partner deliverables, and internal artist dashboards

Requirements

• 7–10 years of progressive experience in artist management, release strategy, or platform/DSP relations at a label, distributor, management company, or digital platform
• Bachelor's degree in a related field preferred
• Music & Digital Expertise: Deep fluency in the digital, streaming, and social media landscape, with a passion for music and contemporary culture
• Hands-on Execution: Ability to seamlessly pivot from big-picture strategy to tactical execution, copywriting under pressure, and field content capture
• Relationship Building: Proven track record of leveraging industry connections across DSPs, digital platforms, and cultural partners
• Data-Informed & Creative-Led: Ability to extract actionable insights from analytics platforms while maintaining the integrity of the artist's visual and creative vision
• Autonomy & Agility: Strong self-starter who thrives independently in a fast-paced, high-volume environment while remaining a collaborative cross-functional partner
• Technical Skills: Working knowledge of audio, photo, and video editing software, alongside social listening and scheduling tools
• Fluency in written and spoken Spanish and English is strongly preferred;
• Culturally aware, with a deep understanding of Latin music, specifically Urbano Latino, trends, and audience behaviors

Preferred

• Advanced consumer analytics experience (a plus)
• Established international partner/influencer relationships and familiarity with A&R processes or creative direction (a plus)

Benefits

• HEALTH : Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF : Free concert tickets, paid time off including paid holidays, sick time and floating days
• CAREER : Career and skill development programs with School of Live
• WEALTH : 401(k) program with company match
• Note – Roc Nation benefits and policies differ from Live Nation