Director, Digital Marketing & Strategy (Management)

New York City, NY (Unknown)

$116K/yr – $145K/yrDirector/Executive7+ years expFull time

Posted 7 days ago

Job Summary

Owns and executes cross-channel digital campaigns for assigned management clients, guiding 12-month roadmaps that align releases with touring and partnerships while building senior-level DSP and platform relationships to maximize ROI.

  • Lead multi-channel D2C, playlisting, and influencer initiatives across partner ecosystems.
  • Collaborate with labels, managers, and Brand teams to ensure cohesive 360 campaigns.

Job Description

Responsibilities

  • Serves as the primary digital strategist for assigned management clients, developing and executing comprehensive marketing blueprints that differentiate artists in a crowded global marketplace
  • Drives revenue-generating initiatives across direct-to-consumer (D2C) channels, exclusive content windows, playlist placement, influencer integrations, and non-traditional partnerships
  • Creates fluid, long-term (12-month+) marketing roadmaps that align recorded music releases with touring, live events, and commercial offerings
  • Brings creative, unconventional ideas to the table that supports clients' priorities on a digital scale
  • Owns and maintains senior-level relationships across DSPs, streaming services, social platforms, and retail channels to secure prime placements and marketing support
  • Conducts regular outreach to pitch releases, secure playlisting, and maximize partner commitments across the digital landscape
  • Partners closely with internal and external stakeholders—including labels, artist managers, Creative Services, Brands, Touring, Commerce, Publicity, and Philanthropy—to ensure cohesive, 360-degree campaign alignment
  • Establishes tracking frameworks and utilizes advanced analytics to measure campaign performance against ROI targets and internal benchmarks
  • Continuously analyzes real-time streaming and audience data to adjust active campaigns mid-stream for maximum impact
  • Maintains, tracks, and updates release schedules, partner deliverables, and internal artist dashboards

Requirements

  • 7–10 years of progressive experience in artist management, release strategy, or platform/DSP relations at a label, distributor, management company, or digital platform
  • Bachelor's degree in a related field preferred
  • Music & Digital Expertise: Deep fluency in the digital, streaming, and social media landscape, with a passion for music and contemporary culture
  • Hands-on Execution: Ability to seamlessly pivot from big-picture strategy to tactical execution, copywriting under pressure, and field content capture
  • Relationship Building: Proven track record of leveraging industry connections across DSPs, digital platforms, and cultural partners
  • Data-Informed & Creative-Led: Ability to extract actionable insights from analytics platforms while maintaining the integrity of the artist's visual and creative vision
  • Autonomy & Agility: Strong self-starter who thrives independently in a fast-paced, high-volume environment while remaining a collaborative cross-functional partner
  • Technical Skills: Working knowledge of audio, photo, and video editing software, alongside social listening and scheduling tools
  • Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Preferred

  • Fluency in written and spoken Spanish and English is strongly preferred
  • Advanced consumer analytics experience (a plus)
  • Established international partner/influencer relationships and familiarity with A&R processes or creative direction (a plus)

Benefits

  • HEALTH : Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
  • YOURSELF : Free concert tickets, paid time off including paid holidays, sick time and floating days
  • CAREER : Career and skill development programs with School of Live
  • WEALTH : 401(k) program with company match

Salaries

Posted range

$116K/yr – $145K/yr

Taken straight from the job posting.

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Director, Digital Marketing & Strategy (Management)

Live Nation · New York City, NY · Unknown