Own and optimize end-to-end digital marketing and lead generation for a senior home equity lender, balancing large paid media budgets, CRO, and a major website rebuild while driving AI-enabled discovery and performance.

• Lead paid media strategy across channels, translating business objectives into data-informed plans.
• Oversee internal website rebuild from strategy through launch and transition to internal IT for ongoing management.
• Develop and maintain a lead quality and delivery framework across paid and purchased sources to enable smarter budget allocation.