Responsibilities

• Campaign Coordination and Execution:
• Develop and execute media and advertising plans that support the client's marketing strategy andobjectives.
• Ensure alignment of campaign strategies with client goals, messaging, and tactics.
• Analytics and Strategy Development:
• Utilize analytics to design and implement innovative strategies that enhance campaign effectiveness.
• Monitor and analyze campaign performance to make data-driven adjustments and optimizations.
• Media Negotiation and Management:
• Negotiate media buys, pricing, and placement schedules with vendors to secure optimal rates and placements.
• Manage media buying processes and ensure accurate and timely execution.
• Collaboration and Stakeholder Engagement:

Requirements

• Bachelor’s degree in marketing, advertising, business, or a related field is desired.
• 5+ years of relevant experience in media planning, advertising, or a related role is desired.
• Experience in executing data-driven marketing campaigns
• Experience in Google Ad, Meta Ad, Microsoft Advertising and Facebook blueprint and other display networks. Certification(s) is a plus
• Experience in graphic arts, marketing, website architecture , electronic communications.
• Experience in hospitality or similar fields preferred.

Preferred

• Experience in hospitality or similar fields preferred.
• Proficiency in using analytics tools and media planning software.
• Strong analytical and strategic thinking skills.

Benefits

• medical, dental and vision insurance.
• Paid holidays, vacation and sick leave.
• Matching charitable contribution program.
• Camper Benefit Program.
• Pali has Heart – Get Paid to Volunteer.