Responsibilities

• Own Digital Demand Gen engine: Lead omni-channel strategies (paid, earned, owned) to target industry personas and drive qualified pipeline and revenue growth.
• Funnel Management & Lead Nurture: Design segmentation- and automation-driven programs that influence prospects at every stage of the buyer’s journey.
• Brand Leadership: Oversee messaging and content to build awareness, trust, and loyalty among prospects and customers.
• Data-Driven Decision Making: Use analytics to maximize campaign performance and iterate for continuous improvement.
• Budget & ROI: Manage digital marketing budgets and implement measurement frameworks to track ROI across channels.

Requirements

• 5+ years of progressive experience in digital marketing leadership with measurable demand-generation results.
• Deep expertise in full-funnel digital marketing, performance analytics, website optimization, content strategy, and integrated omni-channel campaigns.
• Analytical acumen with demonstrated ability to optimize strategy, allocation, and execution using data.
• Experience managing budgets and delivering accountable ROI across complex marketing programs.
• Experience creating and executing novel digital marketing initiatives at B2B startups or new product categories at established companies.
• Entrepreneurial spirit, agile mindset, and a passion for innovation and continuous improvement.
• Location: Tysons Corner, VA on-site a minimum of four days per week.