Director, Digital Marketing

Responsibilities

• Drive B2C signups and adoption through paid digital channels, balancing volume, quality, and cost efficiency.
• Generate top-of-funnel leads and pipeline for our B2B sales team across search, paid social, display, and other paid channels.
• Own the website strategy and roadmap with a focus on conversion rate optimization, including automated A/B testing and publishing in Webflow.
• Oversee lifecycle and email marketing strategy in partnership with marketing operations to improve activation and retention.
• Manage and coach our paid digital agency and contractors so that performance is clear, consistent, and strong.
• Build performance reporting across channels and turn the data into a clear story for leaders and partner teams.
• Partner with Product, Customer Success, Sales, and the wider marketing team to keep digital marketing aligned with company goals.

Requirements

• Director-level experience managing a multi-million dollar marketing budget.
• Several years of hands-on and managerial experience in search engine marketing (Google Ads and Bing Ads), with a record of ROI-positive campaigns across global markets.
• Deep experience running paid social campaigns, especially on Meta and LinkedIn.
• A proven ability to drive both B2C user acquisition and B2B demand generation.
• Experience managing web developers and overseeing website strategy.

Preferred

• experience with Iterable or a similar lifecycle email platform
• Webflow (including automated A/B testing and CMS publishing)
• reporting tools such as Looker, Metabase, Amplitude, or HockeyStack
• a background in edtech or mission-driven SaaS
• experience briefing and managing creative production for paid campaigns

Benefits

• Unlimited time off to empower our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need.
• Flexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team - no matter where they live.
• Choice of employer-paid health insurance plans so that that you can take care of yourself and your family. Dental and vision are also offered at very low premiums.
• Every employee is offered generous stock options, vested over 4 years.
• 401k match & monthly wellness stipend.