Responsibilities

• Direct, edit, and produce videography projects on campus, including television commercials, videos for website/social media, and oversee drone operations.
• Develop and implement digital advertising campaigns across various platforms, including social media and search engines.
• Monitor and analyze digital advertising metrics to inform and improve campaign performance.
• Collaborate with the AVP of Marketing and Communication to align content and strategy with ongoing digital campaigns and generate leads for customer acquisition.
• Develop integrated marketing strategies that will result in generating leads for customer acquisition.
• Manage and oversee digital marketing campaigns, including copy creation, campaign budgets, performance review, and basic optimizations.
• Oversee the development, design, and maintenance of the College's website to ensure it aligns with branding objectives and is optimized for user experience.
• Collaborate with the AVP of Marketing and Communications to keep web content accurate and up to date to increase the number of inquiries and applicants.
• Develop and manage SEO strategy by improving and measuring online content to ensure Keuka College programs rank on SEM; track SEO and Google Analytics data to make strategic recommendations.