Responsibilities

• Direct, edit, and produce videography projects on campus, including television commercials, videos for website/social media, and oversee drone operations.
• Develop and implement digital advertising campaigns across various platforms, including social media and search engines.
• Monitor and analyze digital advertising metrics to inform and improve campaign performance.
• Collaborate with the AVP of Marketing and Communication to align content and strategy with ongoing digital campaigns and generate leads for customer acquisition.
• Develop integrated marketing strategies that will result in generating leads for customer acquisition.
• Manage and oversee digital marketing campaigns, including copy creation, campaign budgets, performance review, and basic optimizations.
• Oversee the development, design, and maintenance of the College's website to ensure it aligns with branding objectives and is optimized for user experience.
• Collaborate with the AVP of Marketing and Communications to keep web content accurate and up to date to increase the number of inquiries and applicants.
• Develop and manage SEO strategy by improving and measuring online content to ensure Keuka College programs rank on Search Engine Marketing (SEM); track SEO and Google Analytics data to make strategic recommendations.

Requirements

• Bachelor's degree in marketing or related field
• Experience in digital marketing, preferably in higher education.
• Strong writing skills and ability to create compelling content.
• Knowledge of marketing trends and best practices in the digital space
• Ability to collaborate with internal and external stakeholders.
• Strong analytical skills to monitor and optimize campaign performance.
• Familiarity with SEO and Google Analytics
• Experience with community engagement initiatives and social media management.
• Excellent project management skills and ability to meet deadlines.
• Familiarity with Slate Event Portals is a plus.
• Prolonged periods of sitting at a desk and working on a computer.
• Some evening and weekend hours are required.
• Occasional lifting up to 25 pounds

Benefits

• Comprehensive Medical, Dental and Vision Coverage
• Financial assistance for educational expenses, enabling professional growth and development.
• Protection for you and your loved ones with employer-sponsored life insurance coverage.
• Generous paid time off includes holidays and sick leave to ensure work-life balance.
• Retirement benefits eligible on the 1st day of employment and matching contributions after 6 months of employment
• Access to confidential counseling and support services for mental health and personal matters through the Employee Assistance Program