Director of Digital Marketing

Boca Raton, FL (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise digital marketing strategy for ABA Centers using AI-enabled platforms and cross-functional collaboration.

  • Own ROI measurement and budget management across enterprise, subsidiary, and clinic levels.
  • Must-have: 7+ years of digital marketing experience with AI tools and automation.
  • Standout: Leadership of SEO, SEM, PPC, email automation, and social media teams.

Job Description

Responsibilities

  • Lead digital marketing strategies and campaigns using modern, AI-enabled platforms
  • Guide AI Search initiatives (AEO) to strengthen ABA Centers’ visibility in AI-driven search ecosystems
  • Develop and Manage digital marketing budgets across enterprise, subsidiary, and clinic levels
  • Cultivate a “test-and-learn” culture focused on optimization and improvement
  • Own ROI measurement for all digital efforts
  • Lead and develop a team across SEO, SEM, PPC, email automation, and social media
  • Collaborate cross-functionally to meet business goals
  • Provide insights into the digital client journey

Requirements

  • Bachelor’s degree required; MBA preferred
  • 7+ years of relevant digital marketing experience
  • Strong analytical skills in planning and optimizing digital campaigns
  • Experience with AI-powered marketing tools and automation
  • Up-to-date knowledge of SEM trends
  • Familiarity with marketing automation platforms
  • Clean background and drug screenings required
  • Willingness to travel 10–15%

Preferred

  • Experience managing and developing a marketing team
  • Ability to work with diverse stakeholders and senior executives
  • Highly responsive, urgency-oriented work style
  • Strong relationship-building and influencing skills
  • Highly organized and effective under pressure

Benefits

  • 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
  • Medical, dental, vision, long-term disability, and life insurance.
  • Generous 401(k) with up to 6% employer match.
ICBD logo

ICBD

3.2 Glassdoor

As a robust single family office, ICBD invests in companies and initiatives that disrupt industries, enhance communities, and sustain profitability.The ICBD portfolio of investments includes, but is not limited to:ABA Centers — An autism healthcare provider dedicated to expanding access to high-quality care without the long wait times typical in the field.GateHouse Treatment — Personalized addiction treatment designed for long-term recovery.Exact Billing Solutions — Innovative medical revenue cycle management and consulting.Curative AI — The next generation in AI for healthcare and beyond. The Christopher Barnett Family Foundation — A family-run charitable organization designed to build opportunities, inspire hope, and launch educational initiatives.

Founded in 2019
Fort Lauderdale, Florida, USA
152 employees (11 in marketing)
53% recommend to a friend
47% CEO approval

Traffic Signals

Monthly Visitors
1.8K
Traffic Source Mix
Search
28.7%
Direct
50.5%
Referral
5.3%
Social
14.2%
Paid
1.3%

Headcount Trend

Current headcount: ~152

Marketing Team

Marketing Team Size
10 (7% of company)
Median Career Experience
11 years
Median Tenure
3.6 years