Director, Digital Marketing

Responsibilities

• E-Commerce Strategy & Performance: Lead the optimization and growth of our digital storefront and ordering platforms, focusing on conversion rate optimization, user experience, and seamless transaction flows.
• Third-Party Delivery (3PD) Management: Oversee relationships and strategies with third-party delivery aggregators, optimizing menu visibility, operational integrations, commission structures, and profitability across platforms.
• CRM, Lifecycle Marketing & Data Strategy:Spearhead the enterprise CRM strategy to drive personalized guest segmentation, automated workflows, and targeted lifecycle campaigns across key channels:
• Email: Build and execute high-impact email marketing campaigns focused on retention, promotions, and brand storytelling.
• SMS: Drive mobile engagement, immediate-action offers, and SMS marketing programs to capture on-the-go guests.
• Loyalty Program Leadership: Manage and evolve our loyalty program, enhancing member engagement, reward structures, gamification, and frequency-building initiatives to maximize customer lifetime value.
• Catering: Drive the off premise strategy, acquisition campaigns, and online ordering pathways specifically tailored to scale our catering business segment.

Requirements

• Experience: 8–10 years of progressive digital marketing experience, with a proven track record of managing e-commerce, loyalty programs, CRM ecosystems, and multi-channel digital strategies in a consumer-facing industry (restaurant or hospitality experience highly preferred).
• Skills & Expertise:
• Deep expertise in managing third-party delivery partnerships and digital ordering platforms.
• Hands-on experience scaling CRM platforms, email marketing automation, and SMS mobile strategies.
• Strong analytical mindset with the ability to interpret digital metrics, ROI, customer data, and attribution models to guide strategic investments.
• Demonstrated leadership capabilities with experience managing cross-functional teams, agency partners, and technical vendors.
• Education: Bachelor’s degree in Marketing, Business, Digital Media, or a related field (MBA or advanced degree is a plus).