Director, Digital Marketing (Eastern Time) at Sectigo | Charlotte, NC | $130K/yr – $150K/yr

Director, Digital Marketing (Eastern Time)

Charlotte, NC (Remote)

$130K/yr – $150K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive SEO strategy and enterprise web experience for Sectigo, focusing on GEO, content, and optimization to grow enterprise pipeline.

Must-have: 7+ years in digital marketing with SEO leadership in B2B SaaS/cybersecurity.
Must-have/Strongest: Experience leading SEO/website optimization programs with measurable impact.
Standout: Ability to scale local/global digital experiences and implement structured experimentation.

Own and evolve Sectigo’s Generative Engine Optimization (GEO) strategy, maximizing brand visibility across AI-native discovery platforms.
Ensure content is structured, relevant, and easy to discover, both for human buyers and modern search technologies.
Lead enterprise SEO strategy, including technical SEO, site architecture, content strategy, and internal linking.
Translate emerging AI prompt patterns, search behavior, and buyer questions into high-intent landing pages, knowledge assets, and digital journeys.
Expand Sectigo’s topical authority across key topics, positioning the company as a trusted reference in both traditional search and AI-generated answers.
Own the performance, discoverability, and evolution of Sectigo’s enterprise website as a core growth channel.
Treat the website as a continuously optimized product, improving UX, content architecture, site performance, and buyer journeys through ongoing experimentation.
Partner with Product Marketing and Regional Marketing to scale localized digital experiences across priority markets while maintaining global consistency.
Identify gaps in content coverage and buyer education, expanding Sectigo’s digital footprint through thought leadership, use cases, documentation, and technical resources.
Improve conversion performance through landing page optimization, behavioral insights, and data-driven experimentation.

Minimum of 7+ years of experience in digital marketing, ideally within B2B SaaS, cybersecurity, or infrastructure technology companies is required.
Experience supporting and partnering with global marketing teams in a cross-regional environment is required.
Demonstrated success leading SEO, website optimization, and digital content performance program is required.
The ideal candidate should be based in the eastern time zone of the United States.
Bachelor's degree in Marketing or a related discipline strongly preferred. Advanced degrees or relevant certifications are considered a plus.

Strong expertise in SEO, website optimization, and digital content performance.
Solid understanding of Generative Engine Optimization (GEO) and how generative AI is reshaping digital discovery.
Experience with digital analytics and SEO platforms such as GA4, Semrush, Ahrefs, and Profound.
A mindset of experimentation and continuous improvement, with comfort using data to guide decisions.
Strong communication and project management skills within cross-functional and matrixed organizations.
Self-motivated, hands-on, resilient, and comfortable operating in a fast-moving environment.
A proactive builder who enjoys identifying opportunities, implementing improvements, and delivering measurable results.