Director, Digital Marketing & CRM (Fashion)

New York City, NY (Hybrid)

$210K/yr – $270K/yrDirector/Executive8+ years expFull time

Posted 6 days ago

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Job Summary

Own and optimize the brand's global digital marketing programs across paid, CRM, and site experiences to drive engagement, retention, and growth.

  • Lead cross-functional integration with E‑commerce, Creative, Brand Marketing, and Analytics
  • Translate data insights into scalable lifecycle strategies and testing frameworks

Job Description

Responsibilities

  • Lead the brand’s digital marketing strategy across paid media, CRM, email, SMS, and site experience
  • Build and optimize lifecycle programs that deepen customer engagement and drive retention
  • Oversee segmentation, personalization, and audience strategy to support global growth
  • Partner closely with E‑commerce, Creative, Brand Marketing, and Analytics to ensure cohesive storytelling and performance alignment
  • Manage digital budgets, forecasting, and reporting across all channels
  • Develop testing frameworks to improve conversion, retention, and digital efficiency
  • Maintain a strong POV on digital trends, platform evolution, and consumer behavior
  • Ensure all digital communications reflect the brand’s aesthetic: modern, minimal, elevated, and globally relevant

Requirements

  • 8–10+ years of experience in digital marketing, CRM, or lifecycle strategy
  • Proven experience leading digital programs for fashion, luxury, or lifestyle brands
  • Strong analytical mindset with the ability to translate insights into actionable strategy
  • Expertise in CRM platforms, ESPs, segmentation tools, and digital analytics
  • Deep understanding of global digital behavior and modern luxury consumer expectations
  • Exceptional cross‑functional communication and leadership skills
  • Ability to thrive in a fast‑paced, creative, and highly collaborative environment
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KMKnyc

KMKnyc is a bespoke global consulting firm founded by Karen Mercado‐Kempter, specializing in executive search, organizational design, DEI, and modern talent development strategies. Karen brings more than two decades of senior leadership experience across iconic global brands, where she built and led high‐impact talent acquisition, HR, and employer branding functions.Her background includes serving as Vice President of Talent Acquisition, Early Career & Emerging Talent, and Global Employer Branding for Calvin Klein and Tommy Hilfiger at PVH, as well as Senior Vice President of Talent Acquisition at Sotheby’s. She previously spent over a decade at Calvin Klein in progressive HR and Talent Acquisition leadership roles, following earlier HR positions at ZenithOptimedia, Saks Fifth Avenue, Rapp Collins Worldwide, Macy’s, and Sears.Karen is also deeply committed to supporting early‐career professionals and individuals transitioning into the fashion industry. She partners with accredited universities and business schools as a mentor and subject‐matter expert, offering real‐talk guidance, unfiltered industry insight, and practical pathways into early‐career and transitional roles based on individual skill sets.Today, KMKnyc partners with clients across fashion, retail, beauty, architecture, media, private equity, and early‐stage venture capital to deliver thoughtful, high‐touch talent solutions. A native New Yorker and Fordham graduate, Karen brings a modern, people‐first approach to every engagement.

Founded in 2018
New York, New York, USA
2 employees

Headcount Trend

Current headcount: ~2

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