Responsibilities

• Develop and execute a unified digital marketing strategy across all facilities
• Standardize brand messaging while honoring individual facility identities
• Align digital initiatives with census growth, workforce recruitment, and community outreach goals
• Present performance dashboards to executive leadership
• Capture on-site photo and video content at facilities and campus events
• Produce short-form and long-form video storytelling (resident life, staff highlights, clinical excellence, community partnerships)
• Oversee social media calendars for all entities
• Manage reputation marketing and online review engagement
• Ensure consistency in branding across seven nursing centers and Milford Wellness Village
• Collaborate with facility administrators and department leaders to identify content opportunities

Requirements

• Bachelor’s degree in Marketing, Communications, Media, or related field
• 5+ years of progressive digital marketing experience (multi-location experience preferred)
• Strong portfolio demonstrating video production, social media growth, and brand campaigns
• Experience in healthcare marketing preferred
• Proficiency in analytics platforms and paid advertising management
• Excellent storytelling, copywriting, and visual communication skills
• Candidates must provide their own professional-grade content creation equipment, including:
• DSLR or mirrorless camera
• Video and audio recording equipment
• Lighting equipment
• Editing software and laptop capable of professional content production

Preferred

• multi-location experience preferred
• Experience in healthcare marketing preferred