Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
8 hrs ago
Director, Digital Marketing
Nashville, TN (Hybrid)
Salary Not AvailableDirector/Executive7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive end-to-end digital campaigns for each release across DSPs, social, and CRM.
- Own end-to-end digital campaigns across DSPs, social, and CRM
- Must-have: 7+ years in music/entertainment digital marketing
- Standout: Hybrid role with 3 days on-site and cross-functional collaboration
Job Description
Responsibilities
- Formulate and execute digital marketing strategies for single and album launches across paid, owned, and earned channels.
- Partner with label services to establish artist growth goals (audience, streaming, CRM, engagement) and ensure digital initiatives directly support those KPIs.
- Act as the primary digital liaison between artist management, label teams, label services, and external agency partners.
- Lead development and execution of CRM strategies (email, SMS, fan capture, lifecycle marketing) at both project and label level.
- Oversee digital campaign budgets, ensuring efficient allocation across paid media, content, and platform activations.
- Translate data and insights into actionable campaign optimizations and audience growth strategies.
- Maintain strong understanding of platform ecosystems (Spotify, Apple, YouTube, TikTok, Meta, Amazon) and evolving digital trends.
- Design and implement full-funnel digital campaigns for each release.
- Utilize insights from shared services to inform audience targeting, media mix, and platform strategy.
- Manage digital budgets, aligning spending with campaign goals and ROI expectations.
- Collaborate with artist teams to build custom digital workflows, rollout plans, and content strategies.
- Own all digital deliverables and timelines, including: DSP profile optimization, Asset creation and delivery, Paid media execution, Vendor and partner coordination.
- Develop and deploy CRM communications (email, SMS), including segmentation strategy, copy direction, and performance tracking alongside label services teams.
- Identify and recommend emerging platforms, tools, and partners to drive innovation and competitive advantage.
- Monitor competitive landscape and cultural trends, applying learnings to campaign strategy.
- Capture and create lightweight digital content (short-form video, behind-the-scenes, social-first assets) to support campaigns when needed.
- Provide strategic guidance on content creation best practices across social and digital platforms.
- Perform other duties and special projects as necessary.
Requirements
- 7+ years of experience in music or entertainment marketing with a strong digital focus
- Bachelor’s degree in marketing or other relevant disciplines.
- Proven track record executing digital campaigns across DSPs, social platforms, and CRM ecosystems
- Strong understanding of paid media, audience development, and analytics tools
- Experience collaborating cross-functionally with creative, publicity, A&R, and partner teams
- Ability to manage multiple projects, timelines, and budgets simultaneously
- Excellent communication skills and ability to translate data into strategy
- Creative thinker with a digital-first mindset and audience-centric approach
- Strong communication and teamwork skills required.
- 20% domestic travel required for artist activation and label requirements.
- This job is hybrid- requiring 3 days a week minimum on site.
Benefits
- At Concord, we offer comprehensive medical and wellness benefits, generous time off, parental leave, charity match, paid time off for volunteering, and other fun company perks.
Concord
CONCORD is the world’s leading independent music company. The Company supports more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concord's growing catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals is one of the most impactful and culturally relevant collections of creative rights in history.Concord is headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami.
