Responsibilities

• Own and lead the end-to-end strategy, execution, and optimization of integrated digital marketing campaigns across paid search (Google Ads/SEM), paid social (Meta, LinkedIn, Instagram), organic social, email, and display channels.
• Develop and manage fundraising-focused campaigns in close partnership with the Development team, driving donor acquisition, retention, and conversion through targeted digital outreach, landing page strategy, and audience segmentation.
• Build and manage campaign calendars aligned with organizational priorities, fundraising goals, advocacy moments, and program milestones — ensuring timely, coordinated delivery across all channels.
• Design and execute audience-specific messaging strategies, including donor segments, advocacy targets, and community stakeholders, using platform-native tools and CRM data to inform personalization.
• Lead A/B testing initiatives across campaigns, landing pages, email subject lines, and ad creative to continuously improve click-through rates, conversion, and ROI.
• Oversee email marketing strategy and execution, including list management, segmentation, automation workflows, deliverability best practices, and performance reporting.
• Serve as URI's analytics lead — establishing KPIs, performance benchmarks, and reporting frameworks across digital campaigns, website, email, and social platforms.
• Build and maintain real-time dashboards and regular performance reports using GA4, Meta Business Suite, Google Search Console, and campaign management platforms, translating data into clear, actionable insights for leadership.
• Conduct ongoing funnel analysis and CRO to identify drop-off points and improve audience journeys from awareness through action, including donations, event registrations, and advocacy sign-ups.
• Use audience behavior data, demographic insights, and attribution modeling to inform campaign strategy, budget allocation, and channel prioritization.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field required.
• 6–8+ years of progressive experience in digital marketing, with demonstrated expertise in planning and managing multi-channel campaigns across paid search, paid social, email, SEO, and organic social.
• Experience with A/B testing methodologies, landing page optimization, and conversion rate improvement.
• Advanced proficiency in Google Analytics 4 (GA4), including event tracking, custom reporting, attribution modeling, and audience analysis.
• Strong command of SEO tools (SEMrush, Ahrefs, Moz, or Google Search Console) and the ability to translate insights into actionable content and technical improvements.
• Experience building performance dashboards and presenting data-driven campaign recommendations to senior leadership.
• Ability to connect digital metrics (CTR, CPC, ROAS, CPL, open rates, conversion rates) to broader organizational goals including fundraising revenue and program awareness.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics 4, Google Search Console, and email marketing platforms.
• Experience with WordPress or similar CMS for website content management.
• Familiarity with Adobe Creative Suite and/or Canva for creative review and direction.
• Comfort with project management and collaboration tools including Monday.com and Microsoft Office.

Preferred

• Advanced degree or relevant professional certifications preferred, including Google Analytics, Google Ads, Meta Blueprint, HubSpot, or similar digital marketing credentials.
• Experience in nonprofit, human services, advocacy, or social justice organizations strongly preferred.