Director of Digital Marketing at ABA Centers of America | Fort Lauderdale, FL | $160K/yr – $180K/yr

ABA Centers of America

Director of Digital Marketing

Fort Lauderdale, FL (On-site)

$160K/yr – $180K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive the organization’s digital marketing strategy as Director of Digital Marketing, leading AI-enabled campaigns and ROI-focused optimization to support ABA Centers of America growth.

Own the end-to-end digital marketing strategy across SEO, SEM, PPC, email automation, and social media.
Must-have: 7+ years of digital marketing experience with strong analytics.
Standout: Manages ROI measurement and leads a cross-functional team across multiple channels.

Job Description

Responsibilities

Lead digital marketing strategies and campaigns using modern, AI-enabled platforms
Guide AI Search initiatives (AEO) to strengthen ABA Centers' visibility in AI-driven search ecosystems
Develop and Manage digital marketing budgets across enterprise, subsidiary, and clinic levels
Cultivate a "test-and-learn" culture focused on optimization and improvement
Own ROI measurement for all digital efforts
Lead and develop a team across SEO, SEM, PPC, email automation, and social media
Collaborate cross-functionally to meet business goals
Provide insights into the digital client journey

Requirements

Bachelor's degree required; MBA preferred
7+ years of relevant digital marketing experience
Strong analytical skills in planning and optimizing digital campaigns
Experience with AI-powered marketing tools and automation
Experience with marketing automation platforms
Willingness to travel 10-15%
Highly responsive, urgency-oriented work style
Strong relationship-building and influencing skills
Highly organized and effective under pressure
Experience managing and developing a marketing team
Ability to work with diverse stakeholders and senior executives

Preferred

Benefits

21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
Medical, dental, vision, long-term disability, and life insurance.
Generous 401(k) with up to 6% employer match.

ABA Centers of America

ABA Centers of America provides Applied Behavior Analysis (ABA) Therapy for those with Autism Spectrum Disorder. We can help clients in their homes, our centers, schools, or anywhere in the community. Our company began with one person trying to get help for two young family members with autism. Now our goal is to bring ABA therapy to as many clients as possible. Our clinics are in multiple locations, and we are expanding rapidly but with careful attention to planning and resources. Client care is at the center of everything we do.ABA Centers of America Culture—ABA Centers of America is an environment propelled by collaboration through our team-member philosophy: “Empowering Your Ambition.” That means we want to do everything we can to help team members fulfill their professional goals.Most importantly, ABA Centers of America team members understand that clients come first and are at the center of everything we do.For more information about ABA Centers of America, visit www.abacenters.com.

Founded in 2020

Nashua, New Hampshire, USA

710 employees (16 in marketing)

www.abacenters.com