Responsibilities

• Own the company website end-to-end as a critical marketing surface, accountable for both overall marketing health metrics (traffic, engagement, domain authority) and pipeline-specific outcomes (conversion rates, MQL/SQL generation, pipeline contribution)
• Treat the website as a living product - continuously optimizing structure, content, UX, and conversion paths to maximize its effectiveness as a revenue-generating asset
• Lead the technical SEO, GEO, and AEO strategy to ensure the company is discoverable, authoritative, and well-represented across traditional search engines, AI-driven answer engines, and generative search experiences
• Manage the relationship with an external web development agency, ensuring alignment on timelines, deliverables, and technical direction - providing clear technical guidance, sprint priorities, and quality standards for all site builds, feature releases, and maintenance
• Lead major website projects such as migrations with hands-on involvement - from platform evaluation and technical planning through execution, QA, and post-launch optimization
• Maintain deep working proficiency in the company's primary CMS and web platform
• Oversee the global paid media program through a direct report (the Digital Director), ensuring campaigns are tightly aligned to pipeline targets and regional demand generation priorities
• Partner with the external Google/paid media agency to optimize spend allocation, channel mix, and campaign performance across search, display, social, and programmatic channels
• Ensure paid media strategy is integrated with organic, ABM, and field marketing motions rather than operating in a silo
• Drive a disciplined culture of conversion rate optimization and experimentation through a direct report focused on testing, CRO, and coordination

Requirements

• 8+ years of progressive digital marketing experience in B2B SaaS or technology companies, with a strong emphasis on website management, SEO, and demand generation
• 3+ years of people leadership experience at the Director level or equivalent, including managing both onshore and offshore teams
• Proven track record of owning a company website as a pipeline generation engine - with measurable revenue impact
• Strong working proficiency in Webflow as a CMS and web platform
• Deep expertise in SEO and emerging search disciplines including GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), with a clear point of view on how AI-driven search is reshaping digital discovery
• Experience managing global paid media programs across search, display, social, and programmatic channels, either directly or through a team lead and agency partners
• Demonstrated experience integrating AI tools and technologies into digital marketing workflows - whether for content optimization, audience targeting, predictive analytics, testing prioritization, or search strategy - with a mindset of continuously exploring how AI can sharpen performance and efficiency
• Experience managing third-party agency relationships (paid media, SEO, web development) with clear accountability for deliverables and ROI
• Familiarity with CRO methodologies and A/B testing platforms
• Experience collaborating with product marketing, content, and demand generation teams in a matrixed marketing organization

Preferred