Responsibilities

• Department Leadership & Team Development
• - Lead, manage, and grow the Digital Marketing department, which spans paid media specialists and CRM/MarTech strategists as a unified practice
• - Set the department's operating model: campaign workflows, QA standards, platform governance, reporting cadences, and cross-discipline collaboration frameworks between paid and CRM functions
• - Conduct regular 1:1s and performance reviews; provide strategic coaching and actively develop team capabilities across both paid media and marketing automation disciplines
• - Define role scopes, skill development paths, and staffing recommendations as the department grows to warrant additional headcount
• - Partner with the Director of Client Strategy to align digital performance plans with overall client strategy and business objectives
• - Serve as the escalation point for media performance issues, CRM technical challenges, and cross-channel strategy questions across the client portfolio
• Paid Media Strategy & Execution
• - Own the agency's paid media strategy framework across all digital channels: Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), Meta Ads, LinkedIn, TikTok, and programmatic platforms
• - Lead media planning, budget allocation, audience strategy, and campaign architecture for new and existing client accounts across 321's primary verticals — healthcare, insurance, legal services, home services, and entertainment

Requirements

• 8+ years of experience in digital marketing with demonstrated depth in both paid media and CRM/marketing automation — agency experience strongly preferred
• At least 2–3 years in a department leadership, team lead, or senior manager role with direct reports across digital disciplines
• Expert-level command of paid search and paid social platforms: Google Ads (Search, Display, YouTube, PMax), Meta Ads Manager, and at least one additional platform (LinkedIn, TikTok, or programmatic DSP)
• Hands-on experience building and managing CRM programs in High Level is strongly preferred; HubSpot and/or Salesforce Marketing Cloud experience also valued
• Proven ability to architect full-funnel automation: lead capture, qualification workflows, multi-step nurture sequences, pipeline triggers, and retention programs
• Deep understanding of audience strategy, first-party data integration, and the mechanics of syncing CRM data with ad platforms for targeting, suppression, and lookalike modeling
• Experience managing paid media and CRM programs in regulated industries — healthcare, insurance, legal services, or home services — including working knowledge of applicable advertising compliance requirements
• Strong command of attribution modeling, conversion tracking implementation (Google Tag Manager, GA4), and cross-channel reporting
• Proficiency with reporting and data visualization tools (Looker Studio, Power BI, or similar) and the ability to build client-facing dashboards that tell a clear performance story
• Excellent communication skills — able to translate complex digital strategy into clear recommendations for clients at the CMO or ownership level

Preferred

• - Platform certifications (Google Ads, Meta Blueprint, High Level, HubSpot) are a plus
• - Bachelor's degree in Marketing, Advertising, Business, or a related field — or equivalent demonstrated experience

Benefits

• - 100% remote work environment
• - Flexible scheduling with core collaboration hours
• - Paid time off + agency-observed holidays
• - Professional development and platform/tool access budget
• - Collaborative, AI-forward team culture that values innovation and continuous learning
• - Opportunity to build and lead a unified digital practice at a high-growth agency operating at the intersection of performance marketing and marketing technology