Responsibilities

• Design, create, and improve content for national dissemination.
• Maintain the AFT brand, refine and enforce the brand standards and keep AFT on the cutting edge.
• Test the health of the brand with key audiences and against competition.
• Lead supporter acquisition strategy and coordinate cross-department tactics to grow the database.
• Monitor the competitive environment, market changes and political developments and leverage trends and patterns to maximize communication impact.
• Fosters internal and cross-divisional collaboration through informed guidance, coaching, and knowledge and/or expertise in relevant areas.
• Collaborates with other Directors and Deputy Directors on cross-divisional efforts and works to break down siloes within the organization to ensure effective execution of strategic initiatives.
• Identifies, develops, and promotes new programmatic and operational initiatives that drive organizational growth, improve effectiveness, enhance efficiency, quality, and engagement, while encouraging and supporting a culture of innovation, continuous improvement, and adaptability.
• Leads the execution of national Communications strategy as tailored to divisional priorities and capabilities.
• Ensures the production of written and other materials to communicate division’s work with target audiences.

Requirements

• Advanced degree (master’s degree in business administration, marketing, communications, or a related field) preferred and 10+ years of progressively responsible national PR, communications, or marketing experience or an equivalent combination of education and relevant professional experience.
• Demonstrated expertise in marketing, communications, advertising and media relations as proven through portfolio examples and published samples.
• Outstanding communication skills, strong organizational skills.
• Demonstrated experience leading and managing teams, including providing direction, supporting staff development, and fostering a collaborative work environment.
• Advanced knowledge and understanding of social media (Twitter, LinkedIn, Instagram, YouTube, and Facebook) trends, analytics and planning tools.
• Experience managing e-mail marketing, online fundraising, event registration, and digital advocacy platforms in non-profit or cause marketing role.
• Experience directing websites, including building new websites and updating webpages, creating workflows, planning staff resources, etc.
• Excellent organizational and project management skills -- able to establish and implement systems and identify resources to ensure successful on-time completion of projects.
• Knowledge and demonstrated experience using a diverse range of tools such as Canva, Adobe InDesign, Photoshop, Illustrator and Canva are required.
• Collaborative and strategic leader who builds alignment and engagement through influence.

Benefits

• Insurance coverage begins the 1st of the month following the date of hire.
• Medical & Prescription Coverage
• Dental Coverage
• Vision Coverage
• Company Paid Life Insurance & Long-Term Disability (LTD)
• Voluntary Life Insurance
• Flexible Spending Account (FSA) – Healthcare & Dependent Care
• Health Savings Account (HSA)
• 401k Plan
• Sick Leave: Regular full-time employees accrue 13 “sick days” per year.