Director, Digital Investment

Responsibilities

• Oversees the Associate Director or Media Supervisor to deliver timely and accurate work. Ensures overall work product excellence and team productivity.
• Reviews briefs for comprehensiveness and enhances or challenges audience segmentation and KPI/measurement plan as appropriate
• Challenges teams on the rigor and rationale used to determine strategic or tactical outputs using data driven approach (e.g. - syndicated, custom/proprietary, historical) to channel mixes and channel allocations
• Demonstrates ability to work with internal and external groups to deliver strategic and tactical excellence
• Meets with media partners to assess new capabilities and innovations that are relevant for clients’ media strategies
• Provides and discusses industry information on media, markets and related topics
• Nurtures relationships with media partners and elevate for exchange of new opportunities/ideas
• Stewards campaign execution process across team
• Demonstrates problem solving skills and intervention when necessary
• Understands and analyzes the root causes of problems and develop ways to rectify

Requirements

• Experience working within Pharma or healthcare client sectors
• Must understand resource time utilization and make appropriate staffing recommendations based on actual conditions
• Builds trusting, collaborative relationships with internal and external constituents at appropriate levels
• Manages expectations of clients and deliverables while identifying gaps/areas of improvement and creating opportunities to address
• Participates and presents in New Business efforts and presentations, where appropriate
• Capable of effectively managing up and down the reporting structure