Responsibilities

• Meta, LinkedIn, Google and YouTube advertising
• Paid-media strategy and budget allocation
• Audience segmentation and targeting
• Landing pages and conversion funnels
• HubSpot/CRM workflows and automation
• Lead scoring and segmentation
• Email nurture and retargeting
• Webinar acquisition funnels
• YouTube growth and content distribution
• Executive thought leadership

Requirements

• 5–10+ years of growth, performance marketing, demand generation or digital acquisition experience
• Direct ownership of meaningful paid-media budgets
• Experience with Meta, Google, LinkedIn and/or YouTube advertising
• Strong understanding of conversion funnels
• CRM and marketing automation experience
• HubSpot or comparable platform experience
• Analytics and attribution expertise
• Strong quantitative and communication skills
• Demonstrated ability to test, diagnose and improve campaign performance
• Experience in financial services, fintech or wealth management is valuable but not required.

Preferred

• Experience in financial services, fintech or wealth management is valuable but not required.
• Marketers from high-ticket professional services, healthcare, legal, education, luxury, high-growth B2C or other industries where marketing generates leads and a human professional closes the relationship.

Benefits

• Benefits include health coverage, paid time off and retirement benefits.