Responsibilities

• Lead the consumer and commercial learning agenda for Wellbeing & Stimulation brands.
• Identify the audiences, need states, propositions, claims, content approaches and product formats most likely to generate sustainable demand.
• Translate learning into clear recommendations for innovation, packaging, claims, commercialisation and future investment decisions
• Lead end to end e commerce strategy across DTC owned platforms and third party marketplaces.
• Scale assortment, pricing, promotions, and content while ensuring regulatory and claims compliance.
• Partner with Operations and Supply Chain to align inventory, velocity, and demand planning for growth.
• Define performance marketing strategy, investment priorities and measurement frameworks. Lead internal and external teams responsible for execution (eg across paid search, paid social, affiliate, and retail media).
• Establish a test and learn framework to optimize acquisition, funnels, offers, and creative.
• Hold the growth system accountable for improvements in CAC, ROAS, conversion and contribution profitability.
• Establish the customer experience strategy across DTC touchpoints and ensure continuous optimisation (eg by optimizing education, merchandising, CRO, and checkout performance).

Requirements

• Bachelor's degree required.
• 8–10+ years of experience in e‑commerce, digital growth, or commercial leadership, ideally within CPG, beverage, wellness, or functional nutrition.
• Proven P&L ownership with responsibility for revenue, margin, and marketing investment decisions.
• Experience scaling DTC and marketplace businesses in a high‑growth or scale‑up environment.
• Strong expertise in performance marketing, CRO, CRM, and subscription‑driven models.
• Data‑driven, financially fluent leader with strong business judgment and cross‑functional influence.
• Experience in nootropics, functional beverages, supplements, or wellness adjacencies.
• Familiarity with regulated product categories and claims‑driven consumer education.
• Experience scaling Shopify‑based ecosystems, CRM platforms, and retail media networks.
• Comfort operating in ambiguity with a builder’s mindset.

Benefits

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
• Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
• Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance