Responsibilities

• Build and operate a digital growth engine across SEO, AEO, and AIO; design demand strategies that convert demand through landing pages and funnels.
• Own Search & AI Visibility: execute strategy across traditional and AI-driven search, build content frameworks for zero-click and AI environments, identify ranking opportunities, and set scalable content system requirements.
• Own Growth Strategy & Prioritization: translate business goals into digital growth plans and prioritize across 90+ properties and multiple brands.
• Own Conversion & Landing Page Performance: support landing page strategy, testing, and funnel architecture; lead A/B and multivariate testing; set requirements for templates and testing infrastructure.
• Own Video, Content & Distribution Strategy: execute video-first and AI-scaled content strategy; align content across SEO, social, and email; ensure content supports discovery and conversion.

Requirements

• 8–12+ years in digital marketing with full-funnel ownership
• Proven success scaling SEO and organic growth engines
• Deep understanding of Technical SEO, Structured data / schema, AI search environments (AEO / AIO)
• Strong experience in Demand Generation, Conversion rate optimization (CRO), Landing page strategy, Email automation and lifecycle marketing, Content and video strategy at scale
• Experience working alongside technical teams (engineering, systems, AI)
• Analytics: GA4, Heap or equivalent event-based platforms; Tagging GTM; SEO tools: SEMrush, Ahrefs, Screaming Frog; CMS experience (headless preferred)
• Familiarity with AI tools, automation platforms, and prompt systems; understanding scalable content and video production workflows
• Non-Negotiables: Builds systems, not one-off campaigns; data-driven decisions; comfortable in ambiguity; partners effectively with technical counterparts

Preferred

• CMS experience (headless environments preferred)
• Experience working alongside technical teams (engineering, systems, AI)
• Headless CMS experience