Director, Digital Fan Growth

Responsibilities

• Develop and manage the organization’s direct-to-fan communications calendar across email (Salesforce Marketing Cloud), SMS, mobile app, website, paid advertising, arena, and broadcast channels
• Collaborate cross-functionally to support campaign requests by providing recommendations on audience targeting, platform mix, automations and KPI tracking
• Lead end-to-end campaign execution, including ideation, creative requests, copywriting, audience segmentation, channel distribution planning, timelines, and reporting
• Identify new opportunities for audience growth, customer acquisition, and digital innovation
• Draft, review, and deploy direct-to-consumer communications to ensure messaging, creative, audiences, formatting, and tone align with brand guidelines
• Oversee request management of graphics, video, and website assets used for direct-to-fan marketing campaigns
• Monitor campaign KPIs and contribute insights that improve engagement, conversion, retention, and return on ad spend (ROAS)
• Manage the operations of multi-channel campaign automations with support from Vice President and the Business Intelligence team
• Support digital fan growth initiatives intended to increase engagement, sales, lead acquisitions, buyer retention, and return on ad spend
• Contribute to strategic initiatives and special projects assigned by the Vice President of Business Strategy & Operations

Requirements

• Bachelor’s degree in business, marketing, communications, or related experience
• Minimum of 5 years of lifecycle/performance marketing, digital advertising or related experience is preferred
• Past management experience preferred
• Proven success in executing targeted, automated and multi-channel digital campaigns that drive sales, build customer loyalty, and generate strong ROI
• Knowledge of performance marketing channels such as Meta, Google Ads, Connected TV, Paid Search, LinkedIn, SMS, and website is preferred
• Exceptional attention to detail and advanced writing/communication skills including written, verbal, presentation, and interpersonal
• Proven ability to lead and complete complex projects from start to finish
• Strong sense for creative design and adherence to brand guidelines
• Excellent project management, organization, and problem-solving skills
• Proficient understanding of both the creative and data-driven elements of a marketing campaign

Preferred

• Past management experience
• Knowledge of performance marketing channels such as Meta, Google Ads, Connected TV, Paid Search, LinkedIn, SMS, and website is preferred
• Demonstrated expertise using marketing technology platforms, particularly Salesforce Marketing Cloud preferred