Responsibilities

• Design and maintain the annual YouTube content strategy and publishing calendar, as approved by the SVP, Academy Studios, and in collaboration with the Senior Director, Academy Studios.
• Define strategy and oversee the execution, scheduling, and distribution of all Academy, Academy Museum, and Oscars video content across YouTube and associated platforms.
• Own channel optimization, including content packaging, audience segmentation, metadata strategy, publishing cadence, performance analysis, and testing initiatives designed to increase viewership, engagement, and subscriber growth.
• Analyze and translate performance data and audience insights to inform future programming decisions and creative development.
• Partner with producers, designers, editors, and creative partners to ensure that all content is on brand, high quality, and aligned with Academy messaging.
• Manage strategic partnerships with YouTube representatives to identify emerging tools, trends, and content opportunities.
• Partner with YouTube, digital collaborators, and the SVP and Sr. Director, Academy Studios to pilot new formats, amplify reach, and innovate how audiences experience Academy content.
• Work cross-functionally with the Oscars and Academy marketing, communications, and social teams to coordinate releases and ensure unified messaging.
• Lead ideation and content strategy for award season programming.
• Establish YouTube performance benchmarks, generate regular analytics reports, and communicate results and recommendations to the SVP, Academy Studios.
• Establish and oversee delivery workflows to ensure timely, efficient releases.
• Uphold the Academy’s commitment to diversity, equity, accessibility, and inclusion across all content creation.

Requirements

• A bachelor’s degree in Film, Communications, Marketing, or related field, or equivalent professional experience.
• 6+ years of professional experience in large-scale YouTube channel management, digital content strategy and/or production, including demonstrated success growing audiences, developing content strategies, and using analytics to drive channel performance.
• Deep understanding of YouTube analytics, audience growth strategies, SEO, and content optimization.
• Experience planning and executing digital content calendars and distribution strategies.
• Strong creative and storytelling instincts, particularly for short-form and mid-form digital video.
• Excellent leadership skills with experience managing internal teams and freelance talent.
• Advanced proficiency in Adobe Creative Suite, YouTube Studio, and analytics dashboards (Google Analytics, TubeBuddy, vidIQ, etc.).
• Exceptional organizational and communication skills with the ability to collaborate across multiple departments.
• A commitment to diversity, equity, accessibility, and inclusion.
• Availability to work extended hours during awards season and other high-profile Academy events.

Benefits

• Comprehensive medical, dental, and vision coverage.
• 15 days of PTO, plus company-paid holidays.
• Additional time off including summer hours, winter hours, and a cultural floating holiday.
• Paid sick leave.
• Paid parental leave.
• 401k retirement plan with a company match
• Clean Air Commuter Program
• Employee Assistance Program through CompPsych Guidance Resources.
• Wellness benefits through Cigna Healthcare.
• Free access to 16,000+ online courses through LinkedIn Learning