Director of Digital Content

Responsibilities

• Reviews web, search, email and social performance with team leads and adjusting priorities based on audience behavior and business needs.
• Coaching managers, advising on cross-team needs and ensuring the organization is poised to achieve positive outcomes for its high-impact work.
• Partnering with Marketing & Communications leaders, internal departments, agencies and vendors on campaigns, digital experiences and emerging opportunities.
• Pulling data, preparing and giving presentations internally and to stakeholders and highlighting the trackable impact of digital content on consumers for various needs.
• Content Strategy and Team Leadership: Sets and evolves DDC's integrated content marketing strategy across web, email, organic social and emerging digital channels, aligning priorities with organizational goals, paid media campaigns, audience needs and the traveler journey.
• Content Strategy and Team Leadership: Leads, coaches and develops the content marketing team; establishes clear ownership, goals, workflows and performance expectations while supporting professional development.
• Editorial and Campaign Leadership: Works closely with the content team to set editorial and messaging direction for major campaigns, landing pages, email, social content, publications and high-visibility organizational initiatives.
• Editorial and Campaign Leadership: Ensures storytelling is audience-focused, on brand and tailored to leisure travelers, meeting planners, members, partners and industry audiences; oversees content voice and quality standards.
• Digital Experience, Discoverability and AI: Provides strategic oversight for washington.org and related digital experiences, partnering with staff, IT, agencies and vendors on content governance, user experience, accessibility, site improvements and marketing technology initiatives.
• Digital Experience, Discoverability and AI: Owns the content strategy for organic discoverability across traditional and AI-driven search, using analytics and search intelligence to guide SEO, content authority and editorial priorities.

Requirements

• Minimum of 10 years of progressive experience in content marketing, digital marketing, editorial, communications or related work, including demonstrated people-management experience.
• Minimum of 5 years management experience with p
• Strong cross-functional leadership, prioritization and decision-making skills, with the ability to move complex work forward.
• Exceptional writing, copy editing, presentation and executive communication skills, with strong judgment in brand voice, audience needs and stakeholder management.
• Ability to analyze performance data, identify trends and translate insights into clear strategic decisions.
• Strong strategic understanding of websites, CMS platforms, CRM platforms, digital analytics, SEO and AI-driven discoverability, email marketing and social media.
• Demonstrated ability to lead integrated content strategy across web, email, social media and campaigns and translate organizational goals into priorities and measurable outcomes.
• Experience managing agencies, vendors or technology partners.

Preferred

• Bachelor's degree in digital marketing, communications, journalism, or a related field.
• Experience in destination marketing, travel, tourism, hospitality or a membership-based organization.
• Experience with platforms such as Drupal, Google Analytics, Google Search Console, Moz, BrightEdge, Act-On, Wrike and social media management tools.
• Knowledge of AP Style, digital accessibility and content governance best practices.