Director, Digital Content

Responsibilities

• Lead and evolve the Club's digital content strategy, with a focus on growing fandom, increasing brand awareness and strengthening engagement across social media channels.
• Oversee the social media team, including social media specialists by identifying and communicating clear priorities, and providing professional development opportunities.
• Ensure engagement, video views, impressions, content monetization and other digital media-related goals are set, prioritized, adjusted and met to support broader business goals.
• Work closely with the corporate partnership sales and partnership marketing teams to concept, develop and execute compelling sponsored content and partner integrations that create value for both fans and partners.
• Direct the day-to-day social media publishing, while being able to create, edit and publish content on an as-needed basis.
• Assist with, direct and escalate any issues pertaining to community management, social listening and brand reputation management via digital channels.
• Partner with the Executive Creative Director and brand marketing team to develop and activate core marketing campaigns, ensuring campaign objectives translate effectively into channel-specific content.
• Oversee the Club’s social media strategy, publishing calendars and workflows that improve creativity, consistency, quality and speed across the Club's social media channels.
• Collaborate with the video, design, photography, and communication teams to identify, prioritize and execute content opportunities across the organization.
• Oversee content for matches, Club events, player and coach storytelling, community initiatives and other priority business moments that connect to the broader Chicago and soccer landscape.

Requirements

• 6-9 years of progressive experience in digital marketing, social media or a related field, ideally within sports, entertainment, media or another culturally driven brand.
• Experience leading or directly managing a social media or content team, with the ability to set direction while also contributing hands-on when needed.
• Proven ability to develop content and storytelling strategies that build audiences, drive engagement and support broader brand and business objectives.
• Strong creative judgment and storytelling skills across short-form social content, campaign content and real-time publishing.
• Experience collaborating with creative leaders and multidisciplinary teams to bring integrated marketing campaigns to life.
• Experience developing sponsored or branded content in partnership with sales and partnership marketing teams.
• Comfort working directly with players, coaches, executives, creators, influencers or other talent in content environments.
• Strong understanding of social platforms, publishing best practices, audience behavior and performance analytics.
• Excellent writing, editing and verbal communication skills, with exceptional attention to detail.
• Ability to move quickly, make sound decisions and manage multiple priorities in a fast-paced, high-visibility environment.

Benefits

• Additional benefits & perks: https://www.chicagofirefc.com/careers