Responsibilities

• Develop and execute a comprehensive digital content strategy across the federation's web properties including NWF.org, related microsites, the federation's blog, and flagship social media accounts.
• Leads a content creation team to develop social media content, blog posts, and website copy to support the Federation's marketing, revenue, advocacy, and programmatic goals.
• Establish and maintain cohesive brand guidelines on web properties, ensuring consistency in tone, messaging, and visual identity across all digital channels, and deliver effective, audience-centric content. Build and manage an integrated editorial calendar across all digital channels
• Collaborates with national, regional, and affiliate partners to support the Federation’s conservation priorities. Builds effective working relationships across the Federation and serves as a knowledgeable and accessible resource about how web content and social media can support relevant outcomes.
• Working with the Digital Analyst and the Data Strategy team, analyzes performance metrics and monitors progress toward goals, fine-tuning strategies as necessary. Evaluates the effectiveness of campaign strategies and uses these insights to inform continuous improvement. Promotes data-driven decision making.
• Partner closely with other leads on Digital Engagement, other teams in Development, and relevant teams across the organization to develop content that supports organizational goals
• Performs other duties as assigned

Requirements

• 6+ years of experience in digital content, editorial, or content marketing roles at a large multi-faceted nonprofit organization, political campaigns or operations, an agency, or corporate setting
• Demonstrated success developing and executing multi-channel content strategies
• Strong writing, editing, and storytelling skills; able to communicate complex ideas accessibly
• Deep familiarity with major social media platforms and current best practices
• Experience with CMS platforms (e.g., WordPress, Drupal, or similar) and basic SEO principles
• Proficiency with web analytics tools (e.g., Google Analytics, Looker Studio) and social media management platforms
• Ability to manage multiple priorities and deadlines in a fast-paced environment
• Experience in a nonprofit, advocacy, or mission-driven organization
• Familiarity with email marketing platforms and how content strategy intersects with email and fundraising
• Working knowledge of paid social and content distribution strategies

Preferred

• Passion for the preservation and protection of wildlife and wild places is highly desirable. Experience in environmental conservation a plus
• Experience in a nonprofit, advocacy, or mission-driven organization

Benefits

• - We are proud of our designation by Mogul as a Top 100 Workplace with the Best Benefits, and by Forbes as one of America’s best small employers! We value work-life balance and a family-friendly atmosphere with flexible scheduling. We want you to be able to integrate work and personal life with attention to your self-care, so that your work schedule is not depleting. We offer benefits so you feel restored and fueled through the day and week.
• - Paid time off: Vacation that starts off at three weeks accrual based on a full-time schedule, unlimited wellbeing (this time can be used for physical, spiritual, emotional, cultural, religious or financial wellbeing for yourself, a partner, or family member – including pets), and 11 holidays
• - We close down for a paid winter break between December 25 to January 1 to recognize end of-year stress, and time for reflection, rejuvenation, and spending time with family.
• - Up to 16 weeks of fully paid Family and Medical Leave
• - Low-cost health, dental, and vision insurance options – all outpatient mental health is covered at in-network rates
• - Therapist available at no cost
• - Pet insurance and discount perk program
• - Annual wellbeing allowance
• - Retirement plan with immediate match and vesting
• - Annual year end retirement contribution