Responsibilities

• Own the digital performance marketing roadmap — setting channel strategy, establishing KPIs, and holding the team accountable for measurable improvements in acquisition, engagement, and revenue across paid search, paid social, email, SMS, and push
• Lead agency and internal team partnerships to identify, prioritize, and execute opportunities for conversion improvement and revenue expansion, including paid campaign launches and creative asset development
• Drive the evolution of Lakeshore's omnichannel contact strategy, integrating data and customer insights to improve path-to-purchase performance both on-site and in-app
• Translate performance data into clear direction — communicating priorities, budget decisions, and results to cross-functional partners and senior leadership with confidence and a compelling point of view
• Coach, develop, and grow a high-performing digital marketing team by setting clear goals, closing capability gaps, and creating a culture of accountability and continuous improvement
• Partner with Creative to develop insight-driven briefs and oversee the production of assets that meet both performance standards and brand quality
• Manage and forecast the paid advertising budget, ensuring disciplined allocation across channels and a strong return on investment

Requirements

• 8+ years of experience in digital marketing within a B2C ecommerce environment
• 5+ years leading and developing digital performance marketing teams, with direct accountability for team results
• Deep hands-on expertise in paid search and paid social platforms (Google Ads, Meta Ads Manager, and similar), including campaign strategy, bid management, audience targeting, attribution, and budget forecasting
• Proven track record building and executing integrated, omnichannel digital marketing strategies that drive measurable business outcomes
• Strong analytical skills with experience using data to diagnose performance, identify opportunities, and make confident decisions — including proficiency in digital analytics and customer journey tools
• Experience managing external agencies and cross-functional stakeholders across a complex, fast-moving organization
• Bachelor's degree or equivalent experience in a related field
• Ability to work onsite in Carson, CA on a hybrid schedule

Preferred

• You lead with data but communicate with clarity — you can take a complex performance story and make it compelling to a room of executives or a team of specialists
• You’re equally comfortable setting three-year strategy and rolling up your sleeves to pressure-test a media plan
• You create environments where different perspectives sharpen the work rather than slow it down

Benefits

• Bonus eligible
• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical/dental and vision coverage—EPO, PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits—choose what you like, ignore the rest
• On-site preschool for our employees’ children
• On-site employee gym for all levels/fitness needs
• Generous employee discount
• Casual dress…and we really mean it