Lead Growth99’s global paid media program and team to drive SMB aesthetic patients via Google Ads and Meta, blending strategy, people leadership, and performance-driven execution.

• Lead, coach, and develop a high-performing global paid media organization (managers and specialists), including hiring, onboarding, training, and career development.
• Establish clear performance standards, role expectations, and accountability rhythms (1:1s, scorecards, performance reviews, and growth plans).
• Build a culture of operational excellence, experimentation, and continuous improvement - balancing efficiency with the nuance required for local healthcare markets.
• Own paid media strategy across Google Ads (Search, Display, Video/YouTube, Performance Max, etc.) and Meta Ads (lead gen and conversion-focused campaigns), ensuring strong fundamentals and adaptability to platform changes.
• Drive a rigorous optimization and testing program (creative, audiences, offers, landing experiences, bidding, and structure) with clear decision rules for scaling and cutting.
• Define and manage performance measurement standards (e.g., CPA, ROAS, conversion rate, CTR) and improve attribution and reporting discipline across the organization.
• Build scalable systems to deliver consistent results across a large account portfolio: playbooks, templates, QA checks, escalation paths, and standardized reporting.
• Improve delivery efficiency through workflow design, automation (rules/scripts where appropriate), and smart use of platform tooling - without compromising compliance or quality.
• Serve as the senior escalation point for high-impact performance, compliance, or client relationship issues and drive root-cause resolution.
• Ensure paid media is tightly integrated with other service lines (SEO, content, web, creative) to deliver cohesive patient acquisition results.

Requirements

• Deep, hands-on mastery of Google Ads and Meta ads platforms (not just managing others), including campaign structure, optimization, and troubleshooting underperformance.
• Demonstrated ability to lead and scale a team, with strong hiring, training, QA, and performance management systems.
• Strong analytical and experimentation mindset; fluency in core paid media KPIs and practical attribution/reporting approaches.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 9+ years of paid media/digital advertising experience, with 5+ years in a people-leadership role managing teams internationally and scaled client delivery (agency or multi-client environment strongly preferred).

Preferred

• Medspa/elective healthcare experience strongly preferred
• Experience supporting SMB clients, ideally B2B2C service businesses in a healthcare vertical; medspa/elective healthcare experience strongly preferred
• Agency or multi-client environment experience strongly preferred
• Global/international team leadership experience (leading a team of managers and specialists)