Responsibilities

• Campaign Strategy & Execution: Platform Execution: Build out, launch, monitor, and report on campaigns primarily across Meta and Google Ads, but increasingly across TikTok and LinkedIn, and other relevant digital platforms.
• Optimization: Perform daily and weekly optimizations, monthly and quarterly planning to improve performance. This includes A/B testing ad copy and creatives, adjusting keywords, and refining audience segmentation.
• Trend Analysis: Stay updated on the latest changes in digital advertising algorithms, privacy policies, and best practices to keep our agency ahead of the curve.
• Budget Management: Ensure that ad spend budgets stay strictly in line with client approvals, actively managing a current collective annual spend of ~$1mil.
• Technical Setup: Handle all technical aspects of campaigns to ensure accurate data measurement. This includes setting up pixels, tracking conversions, managing Google Tag Manager, and building custom audiences.
• Reporting: Generate comprehensive performance reports on a regular basis to demonstrate ROI and campaign health to the CEO and our clients.
• Strategy Collaboration: Collaborate closely with the CEO and Social Media team to finalize campaign strategies, target audiences, and budget allocations before launch.
• Asset Coordination: Work seamlessly with the internal team of editors and designers to request and organize the specific video and graphic assets needed for your campaigns.