Responsibilities

• Lead activation strategy and investment across Search, Retail/eRetail, Paid Social, Programmatic and Digital Video.
• Serve as a senior client adviser, confidently presenting recommendations, influencing stakeholders and constructively challenging thinking when needed.
• Own the day-to-day investment agenda, ensuring strategy translates into integrated, effective activation.
• Lead and develop a cross-functional activation team, setting priorities, removing roadblocks and creating a culture of accountability and continuous improvement.
• Connect media performance to commercial outcomes, including qualified leads, retailer/dealer engagement and offline sales.
• Partner with Planning and Marketing Science to connect brand and performance measurement and build a stronger view of media effectiveness.
• Identify and activate opportunities across data, technology, AI, audience, search/discoverability and retail media.
• Leverage Omnicom and Annalect capabilities to create differentiated solutions—not simply recommend them conceptually.
• Foster a test-and-learn culture, bringing forward new ideas while maintaining a disciplined focus on business impact.
• Develop channel specialists into stronger integrated thinkers, commercially minded practitioners and confident client advisers.

Requirements

• Proven Director-level experience in digital media, investment or activation.
• Deep, recent hands-on activation experience—you understand how campaigns are built, bought, optimized and measured.
• Strong expertise in Search, Retail/eRetail and Paid Social, with solid Programmatic and Digital Video experience.
• Exceptional client presence and communication skills, with confidence presenting to and influencing senior stakeholders.
• Demonstrated success leading and developing cross-functional activation teams.
• A strong commercial mindset and experience connecting media to measurable business outcomes.
• Experience with online-to-offline consumer journeys, particularly in retail, dealer-network or other high-consideration environments.
• The ability to operate autonomously, make decisions and own the day-to-day investment agenda.
• Experience applying data, technology and media capabilities to solve real client challenges.

Preferred

• Linear TV experience combined with strong digital fluency.
• Experience with 360-degree partnerships, sponsorships or custom media solutions.
• Automotive, retail, dealer-network or other high-consideration category experience.
• North American or cross-market experience, particularly across the U.S. and Canada.
• Experience with emerging AI, search/discoverability, audience/data and retail media capabilities.
• Experience working with Omnicom/Annalect products, data and technology.