Director, Digital Activation at CMI Media Group | New Philadelphia, PA | $90K/yr – $180K/yr

Director, Digital Activation

New Philadelphia, PA (On-site)

$90K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

Job Summary

Lead and optimize the organization’s biddable media program for healthcare clients, aligning strategy with execution, and driving client success and thought leadership while expanding strategic partnerships.

Own performance targets and collaborate with Business Insights to define KPIs across all biddable channels.
Codify best practices, SOPs, and staffing models to streamline campaigns and connect data across channels.
Represent the organization in public forums and strengthen partnerships with Google, Meta, The Trade Desk, and other key platforms.

Job Description

Own performance targets and collaborate with Business Insights to define KPIs across all biddable channels.
Codify best practices, SOPs, and staffing models to streamline campaigns and connect data across channels.
Represent the organization in public forums and strengthen partnerships with Google, Meta, The Trade Desk, and other key platforms.

CMI Media Group

3.8 Glassdoor

CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

Founded in 1989

Philadelphia, Pennsylvania, USA

1.5K employees (258 in marketing)

www.cmimediagroup.com

78% recommend to a friend

94% CEO approval