Director, Digital Acquisition Marketing

Responsibilities

• Acquisition Strategy & Growth
• Build and execute acquisition plans that expand reach, capture demand, and drive incremental enrollment growth.
• Identify and test new audiences, channels, technologies, and acquisition strategies to unlock new growth opportunities.
• Paid Media
• Own paid media strategy, investment, and performance across paid search, social, display/programmatic, and emerging channels.
• Manage agency and vendor relationships, balancing enrollment growth with acquisition efficiency.
• Email & SMS
• Lead prospect email and SMS programs, including segmentation, messaging, campaign build, deployment, testing, and optimization.
• Improve prospect communications through better targeting, personalization, timing, and channel coordination.
• Performance & Leadership

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 10+ years of digital marketing experience, including leadership experience in acquisition or performance marketing.
• Deep experience developing and optimizing paid media strategies across paid search, paid social, and other digital acquisition channels.
• Experience leading prospect email and SMS strategies, including segmentation, campaign execution, testing, and optimization.
• Strong understanding of digital acquisition funnels, audience strategy, personalization, and customer behavior.
• Demonstrated ability to manage significant media budgets and make investment decisions based on performance and business outcomes.
• Strong analytical skills with experience translating marketing and customer data into actionable strategies.
• Experience building and leading high-performing teams and managing agency and vendor relationships.
• Strong cross-functional leadership skills with the ability to partner effectively across eCommerce, Brand, Analytics, MarTech, Creative, and Technology.
• Comfortable operating in a fast-paced environment, balancing long-term strategy with hands-on execution and continuous optimization.

Benefits

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.