Director, Destination Strategy

USA (On-site)

$130K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 3 days ago

Job Summary

Owns the overall strategic direction for key destination clients, turning insights into integrated branding and growth initiatives, while leading cross‑functional teams and nurturing senior‑level relationships.

  • Lead and translate complex challenges into actionable recommendations for senior clients.
  • Drive integrated strategies across Brand, Marketing, and Partnerships with cross‑functional teams.
  • Manage long-term relationships and new business opportunities.

Job Description

Responsibilities

  • Lead strategic direction for key destination clients, aligning brand, audience, marketing, and business objectives.
  • Develop destination and brand strategies informed by consumer insights, traveler behavior, research, market intelligence, and industry trends.
  • Serve as a trusted strategic partner to senior-level clients, translating complex challenges into clear, actionable recommendations.
  • Lead strategic presentations, workshops, stakeholder conversations, creative briefs, proposals, and new business pitches.
  • Build and strengthen long-term client relationships while identifying opportunities for renewals, account growth, and new partnerships.
  • Collaborate with Account, Creative, Media, Data & Insights, and other agency teams to bring integrated strategies to life.
  • Guide and mentor strategists and cross-functional teams, helping strengthen strategic thinking and the quality of work across the agency.
  • Represent KHM at tourism industry events, conferences, client meetings, and business development opportunities.
  • Travel approximately 1-2 weeks per month to meet with partners, attend industry events, and support business development.

Requirements

  • 8+ years of experience in strategy, destination marketing, brand strategy, account planning, marketing, consulting, or a related field.
  • Experience in tourism, destination marketing, travel, hospitality, or a related industry strongly preferred.
  • Demonstrated experience leading strategic initiatives and serving as a trusted advisor to senior-level clients.
  • Strong understanding of brand strategy, consumer behavior, audience insights, research, and integrated marketing.
  • Proven ability to turn research, data, and complex business challenges into clear strategic recommendations.
  • Strong presentation, storytelling, writing, facilitation, and relationship-building skills.
  • Experience collaborating across disciplines and mentoring or leading strategists and cross-functional teams.
  • Strong business acumen with the ability to identify opportunities for client, account, and business growth.
  • Curious, collaborative, adaptable, and comfortable working in a fast-moving agency environment.
  • Willingness and ability to travel approximately 1-2 weeks per month.

Preferred

  • Bachelor\'s degree in marketing, advertising, business, psychology, communications, or a related field preferred; equivalent relevant experience will also be considered.

Benefits

  • Competitive compensation.
  • Medical, dental, vision, and additional benefits to support you and your family.
  • 401(k) with Traditional and Roth options, plus a company match.
  • Flexible PTO and paid holidays.
  • The tools and technology you need to do your best work.
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KHM

Karsh Hagan Madden (KHM) is a community-powered brand, marketing, and communications agency.We believe the strongest brands aren't invented—they're uncovered. That's why we partner with destinations, organizations, and purpose-driven brands to reveal the truths already living within their communities and transform them into moments that move people to believe, visit, connect, and act.Through strategy, creative, media, public relations, technology, and AI, we help clients build trust before they ask for attention.Because trust gives an idea somewhere to land.

Founded in 2026
90 employees (54 in marketing)

Salaries

Posted range

$130K/yr – $150K/yr

Taken straight from the job posting.

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Director, Destination Strategy

KHM · USA · On-site