Director, Dermatology Consumer Marketing

Sleepy Hollow, WY (Hybrid)

$183K/yr – $305K/yrDirector/Executive12+ years expFull time

Posted 3 days ago

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Job Summary

Lead and orchestrate integrated consumer marketing across channels for a dermatology portfolio, driving patient engagement, education, and activation while managing a cross-functional team and strategic partnerships.

Own end-to-end consumer marketing strategy and ecosystem
Collaborate with cross-functional partners to deliver integrated experiences
Identify opportunities with insights and pilots of new marketing technologies

Job Description

Responsibilities

Lead the development and orchestration of integrated consumer marketing strategies for Atopic Dermatitis (eczema) that support brand objectives and drive patient engagement, education, and activation
Own the consumer marketing ecosystem across media, digital, social, influencer, CRM, content, websites, and emerging consumer engagement platforms
Lead indication-level strategic planning and creative development, ensuring executional excellence across the consumer journey
Partner with media agencies to develop, optimize, and measure omnichannel media strategies spanning traditional and digital channels
Leverage consumer insights, analytics, market research, business performance data, and market dynamics to identify opportunities and optimize marketing investments
Develop consumer experience strategies that improve discoverability, engagement, and conversion across evolving search environments, AI-powered information ecosystems, and emerging consumer behaviors
Manage CRM and personalization strategies to deepen consumer relationships and improve customer engagement across the patient journey
Identify, evaluate, and pilot emerging marketing technologies, AI-enabled capabilities, and innovative engagement approaches that improve marketing effectiveness and patient experience
Own agency management, budget stewardship, and operational excellence alongside alliance marketing team to ensure delivery of high-quality marketing initiatives on time and within budget
Collaborate closely with HCP Marketing, Medical Affairs, Market Research, Analytics, Patient Services, PR, Legal, Regulatory, and Alliance partners to deliver aligned and integrated customer experiences

Requirements

12+ years of progressive consumer marketing, brand marketing, digital marketing, or related commercial experience in pharmaceutical marketing, including experience leading integrated marketing strategies
5+ years of people leadership experience with demonstrated success developing high-performing teams and future leaders
Pharmaceutical, biotech, healthcare, or highly regulated industry experience required
Demonstrated expertise in direct-to-consumer marketing, digital transformation, omnichannel engagement, and marketing innovation
Bachelor's degree required; MBA or advanced degree preferred