Responsibilities

• Own the end-to-end demand generation strategy and pipeline creation model
• Build and execute integrated campaigns across channels including events, webinars, paid media, ABM, and content
• Align marketing programs to revenue targets and sales priorities
• Drive marketing-sourced and marketing-influenced pipeline
• Partner closely with Sales to identify target accounts and design programs that create meaningful engagement
• Build scalable demand programs that consistently generate qualified opportunities
• Own the measurement framework for demand programs including attribution, funnel conversion, and pipeline impact
• Be deeply analytical and continuously optimize campaigns based on performance
• Turn insights into repeatable growth playbooks
• Manage and optimize marketing automation and lead lifecycle processes (HubSpot)
• Improve lead routing, scoring, nurture flows, and campaign tracking
• Build systems that support scale as the company grows
• Work closely with Sales on account targeting, pipeline generation, and campaign alignment
• Partner with Product Marketing to translate positioning into demand programs
• Collaborate with Design to create high-performing campaign assets

Requirements

• 10+ years of experience in demand generation or growth marketing
• Proven experience building pipeline programs at early-stage B2B SaaS companies
• Strong growth marketing mindset — constantly testing, iterating, and optimizing
• Deep focus on pipeline impact, conversion rates, and ROI
• Highly analytical and data/measurement obsessed
• Experience running integrated campaigns across multiple channels
• Hands-on experience with HubSpot or similar marketing automation platforms
• Strong collaborator with sales teams and cross-functional partners

Preferred