Director of Growth & Demand Gen
Left Field Labs
USA (Remote)
$140K/yr - $175K/yrIn-houseOtherDirector/executive8+ years exp.
16 hrs ago
Director of Demand Generation
San Mateo, CA (Hybrid)
$160K/yr – $200K/yrDirector/Executive10+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own a multi-channel demand engine that ties campaigns to revenue, with strong Sales alignment and scalable growth playbooks.
- Own demand generation strategy and pipeline creation across events, webinars, paid media, ABM, and content.
- Link programs to revenue targets and account-ready engagement to drive marketing-sourced and influenced pipeline.
Job Description
- Own the end-to-end demand generation strategy and pipeline creation model
- Build and execute integrated campaigns across channels including events, webinars, paid media, ABM, and content
- Align marketing programs to revenue targets and sales priorities
- Drive marketing-sourced and marketing-influenced pipeline
- Partner closely with Sales to identify target accounts and design programs that create meaningful engagement
- Build scalable demand programs that consistently generate qualified opportunities
- Own the measurement framework for demand programs including attribution, funnel conversion, and pipeline impact
- Be deeply analytical and continuously optimize campaigns based on performance
- Turn insights into repeatable growth playbooks
- Manage and optimize marketing automation and lead lifecycle processes (HubSpot)
- 10+ years of experience in demand generation or growth marketing
- Proven experience building pipeline programs at early-stage B2B SaaS companies
- Strong growth marketing mindset — constantly testing, iterating, and optimizing
- Deep focus on pipeline impact, conversion rates, and ROI
- Highly analytical and data/measurement obsessed
- Experience running integrated campaigns across multiple channels
- Hands-on experience with HubSpot or similar marketing automation platforms
- Strong collaborator with sales teams and cross-functional partners
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