Responsibilities

• Define and own Spinnaker Support's global demand generation strategy, aligned to revenue targets and sales pipeline goals
• Build and continuously optimize a multi-channel demand gen program spanning email, paid media, content syndication, ABM, webinars, events, and partner-driven campaigns
• Serve as the senior marketing leader responsible for pipeline contribution, working closely with the VP of Global Marketing and sales leadership to set targets and report on outcomes
• Translate business objectives into quarterly and annual demand gen roadmaps with clear prioritization and resource allocation
• Lead, mentor, and grow a small team of Demand Generation Managers and a Partner Marketing Manager
• Partner with the VP of Global Marketing to continue building out the demand gen team as pipeline volume and program complexity scale
• Foster a culture of accountability, experimentation, and continuous improvement within the team
• Own and manage the global demand generation budget, ensuring spend is allocated effectively across channels and programs
• Make data-driven investment decisions and report on budget performance and ROI to senior leadership
• Manage relationships with agencies, vendors, and technology partners to maximize value and output

Requirements

• 8+ years of B2B demand generation or growth marketing experience, with at least 3 years in a team leadership role
• Demonstrated success building and scaling demand generation programs in enterprise technology, SaaS, or IT services
• Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent) -- platform fluency is required; we use Pardot and expect a reasonable ramp
• Deep proficiency in Salesforce CRM for pipeline tracking, campaign attribution, and revenue reporting
• Proven experience owning a marketing budget and making data-driven spend decisions
• Track record of driving measurable, attributable pipeline -- not just lead volume
• Strong ABM experience targeting enterprise accounts, including account tiering, intent data, and multi-threaded engagement strategies
• Excellent leadership, communication, and cross-functional collaboration skills

Preferred

• Prior experience with Pardot specifically is a plus, but not required -- platform proficiency transfers
• Experience in third-party software support, managed services, or enterprise IT services
• Familiarity with intent data platforms (e.g., Bombora, 6sense, Demandbase)
• Experience leading or integrating partner marketing programs into a demand gen strategy
• Exposure to global or multi-regional campaign execution across North America, EMEA, and APAC