Director of Demand Generation

Responsibilities

• Own quarterly and annual sales-qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI.
• Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.
• Lead the full-funnel demand engine, ensuring stronger alignment from awareness through pipeline acceleration and expansion.
• Drive paid and digital demand strategy across channels including LinkedIn, Google, retargeting, and emerging platforms.
• Own event-driven demand strategy, maximizing pipeline impact before, during, and after strategic activations including tradeshows, ecosystem events, partner activations, and flagship moments.
• Build and scale SEO, AEO, and content-driven inbound demand programs that improve discoverability, authority, and qualified pipeline.
• Own web strategy, landing page optimization, and conversion rate improvements to strengthen funnel performance.
• Lead a disciplined growth experimentation approach across channels to improve conversion, efficiency, and pipeline velocity.
• Identify, test, and validate new demand channels through controlled pilots and data-driven analysis.
• Support account-based and sales-led programs that accelerate enterprise deal cycles and improve expansion opportunities.

Requirements

• 8+ years of experience in B2B SaaS demand generation, growth marketing, or integrated revenue marketing.
• Proven track record of generating measurable sales-qualified pipeline and revenue impact, not just lead volume.
• Experience owning full-funnel demand strategy across digital, lifecycle, events, and integrated campaigns.
• Strong hands-on experience with paid media strategy, demand systems, and agency management.
• Deep understanding of SEO, AEO, CRO, website performance, and inbound demand strategy.
• Experience managing agencies and external vendors with strong performance expectations.
• Ability to think strategically while staying close enough to execution to pressure-test programs and improve outcomes.
• Strong analytical mindset with experience tying activity back to pipeline, attribution, and revenue performance.
• Comfort operating in ambiguous, fast-moving startup or scale-up environments.
• Excellent cross-functional leadership, communication, and decision-making skills.

Preferred

• Experience marketing to enterprise B2B SaaS buyers.
• Experience marketing to defense, federal, or regulated customers (B2G).
• Experience in high-growth startup or scale-stage environments.
• Experience supporting long, complex enterprise sales cycles.
• Familiarity with ABM, partner-driven GTM, and ecosystem-led demand motions.

Benefits

• Competitive salary
• 100% employer-paid medical, dental, and vision coverage for you and your dependents
• 401(k) with a 3% company contribution
• Comprehensive wellness benefits, including a One Medical membership, mental health resources, family planning support, and more
• Equity incentive plan
• New hire technology and home office stipend
• Annual professional development stipend
• Flexible paid time off, plus all federal holidays
• Generous parental leave
• Flexible remote work opportunities