Director, Demand Generation

USA (Unknown)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

Job Summary

Own end-to-end marketing-sourced pipeline across BH, Care, and Ed, with accountable funnel metrics and revenue impact.

Own multi-LOB demand programs across paid, ABM, email, webinars, events, and content to drive consistent pipeline.
Lead a 3-person Demand Gen team with clear targets and development plans to raise overall capability.
Align with Sales, optimize attribution, and govern agencies to maximize ROI and pipeline quality.

Job Description

Pipeline Ownership and Revenue Accountability. You own 100% of marketing-sourced pipeline across BH, Care, and Ed. You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings. You are the person in the room who can explain what’s working, what’s not, and what you’re doing about it.
Team Leadership and Development. You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB. You will set clear performance expectations tied to pipeline output, coach on playbook development and execution, identify skill gaps and build development plans, and raise overall team capability as the function matures. You are responsible for building a high-performing demand gen org, not just overseeing one.
Cross-LOB Demand Generation Strategy. You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content. You will determine which playbooks apply where, adapt channel strategy to each LOB’s buyer motion and sales cycle, and sequence campaigns to deliver consistent pipeline rather than spike-dependent results.
Agency and Vendor Management. You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners. You will guide strategy, review performance, negotiate scope, and hold agencies accountable for output quality and ROI.
Funnel Analytics and Optimization. You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs. You will go beyond dashboards to interpret data, surface root causes behind performance trends, identify funnel bottlenecks, and build action plans. You will partner with Marketing Operations to ensure clean multi-touch attribution, accurate reporting, and a reliable data foundation for investment decisions.
Sales and Marketing Alignment. You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
SEO, AEO, and Conversion Rate Optimization. You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results. You will drive conversion rate optimization across landing pages, forms, and key funnel conversion points to maximize lead-to-demo and demo-to-pipeline rates.

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