Director Demand Generation at Quantum Health | Dublin, OH

Director Demand Generation

Dublin, OH (Remote)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 5 months ago

Job Summary

Drive enterprise demand generation and marketing operations to build and convert pipeline, with strong ABM and data-driven optimization.

Must-have: 10+ years in B2B demand generation and marketing operations with enterprise deals.
Standout: Track record leading growth and martech ownership (HubSpot/Eloqua/Marketo + Salesforce).

Job Description

Responsibilities

Develop and execute a data-driven demand generation strategy aligned to revenue goals, from top-of-funnel lead acquisition to sales conversion.
Partner closely with Sales leadership and the Business Development team (BDRs) to ensure marketing campaigns produce high-quality meetings and pipeline opportunities.
Define and track marketing-sourced pipeline and bookings KPIs, continuously optimizing programs to maximize ROI.
Foster a test-and-learn culture, encouraging curiosity, experimentation, and data-driven decision making to identify the most effective growth levers.
Develop and execute account-based marketing (ABM) programs targeting high-value accounts in partnership with Sales.
Lead all paid demand efforts, including paid search, paid social, display advertising, and retargeting.
Manage lead flow from the corporate website, ensuring effective conversion paths and seamless lead hand-off to Sales and BDRs.
Oversee website optimization for lead generation, including form strategy, conversion paths, and user experience enhancements.
Implement and manage A/B testing tools and methodologies to continuously improve conversion rates across campaigns and the website.
Integrate field events, trade shows, and sponsorships into the overall demand generation plan to maximize lead capture and ROI.

Requirements

Education: Bachelor’s degree in Marketing, Business, or related field preferred or equivalent experience.
10+ years of B2B marketing experience with a focus on demand generation and marketing operations.
5+ years leading a demand generation or growth marketing team, with both strategic and hands-on management of programs.
Experience leading demand generation in companies with enterprise-level deals averaging $1M+ and long, complex sales cycles.
Proven track record of delivering marketing-sourced pipeline and bookings against aggressive growth goals.
Deep expertise in marketing automation platforms such as HubSpot, Eloqua, Marketo, or similar - including integration with Salesforce.
Strong experience with paid digital programs, webinar strategy, website optimization for lead generation, and A/B testing tools.
Experience developing and executing ABM strategies, lead nurturing workflows, and lead scoring models.
Proficiency in marketing analytics, attribution models, and performance measurement.
Demonstrated curiosity and a test-and-learn mindset, with a passion for continuous improvement.

Quantum Health

3.4 Glassdoor

Quantum Health is an award-winning consumer healthcare navigation company that delivers an unparalleled consumer experience based on empathy and trust, enabling employers to achieve industry-leading satisfaction rates and independently validated claim savings. Launched in 1999, Quantum Health’s model is based on years of consumer research and the insights learned from guiding millions of consumers and their providers through their healthcare journey.

Founded in 1999

Dublin, Ohio, USA

1.5K employees (40 in marketing)

www.quantum-health.com

56% recommend to a friend

86% CEO approval