Demand Generation Specialist
Eve
USA (Remote)
$95K/yr - $110K/yrIn-houseFull-timeMid level2+ years exp.
8 hrs ago
Director, Demand Generation
USA (Remote)
$110K/yr – $125K/yrDirector/Executive8+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the global demand gen engine with cross channel campaigns and ABM, coupling funnel optimization with personalized journeys to drive ARR and LTV.
- Own Demand Gen: cross channel, ABM, and personal journeys to lift net-new ARR and LTV.
- Align marketing, messaging, and reporting to fuel ABM and business goals; keep stakeholders aligned on strategy and impact.
- Lead digital strategy across web, social, paid, email, SEM, and emerging channels with budget discipline.
Job Description
- Own global demand generation strategy and optimize the funnel through cross-channel campaigns, ABM programs, and personalized customer journeys.
- Align with Content, Communications, and Product Marketing to ensure messaging fuels the ABM engine and wider business initiatives.
- Own internal advocacy for and reporting on ABM, digital marketing, and demand generation efforts; ensuring stakeholders understand and are aligned with its strategy, goals, and impact.
- Develop and lead an integrated digital marketing strategy across web, social media, paid media, email, SEM, AEO, GEO, and emerging digital channels.
- Manage and allocate the digital marketing budget effectively, ensuring strategic investment in channels that support scalable, future-ready marketing initiatives and drive measurable impact.
- Manage the digital marketing for stand-alone branding initiatives, content-led campaigns, product go-to-markets, and live/virtual events & webinars.
- Partner with operations to track and report marketing performance, overseeing the collection of performance data and analysis.
- Report on results and provide optimization recommendations to the broader commercial team.
- Manage current vendor relationships and oversee new vendor research, trial implementation, and selection processes.
- Ensure that project milestones are met and adhere to approved budgets.
Mediaocean
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad tech platform for creative, delivery, measurement, and optimization, as well as Protected by Mediaocean, an integrated solution for ad verification and brand safety.
