Demand Generation Specialist
Eve
USA (Remote)
$95K/yr - $110K/yrIn-houseFull-timeMid level2+ years exp.
5 hrs ago
Director of Demand Generation and Marketing Operations
Fort Wayne, IN (Remote)
$160K/yr – $175K/yrDirector/Executive6+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive enterprise B2B marketing operations and ABM for a PE-backed health platform, owning HubSpot, signal intelligence, and pipeline-enabled demand programs.
- Must-have: 6-10 years of B2B marketing with primary HubSpot ownership in a complex enterprise sale
- Standout: Direct accountability for marketing-sourced pipeline and ABM/ABX impact
Job Description
Responsibilities
- HubSpot Ownership -- Fully, Without Support
- Qualified Account Creation and Marketing-Sourced Pipeline
- Signal Engine and Account Intelligence
- Demand Generation Campaigns
- Account-Based Marketing and Experience (ABM/ABX)
- Sales Partnership, Deal Progression, and Win Rate
- Inbound Infrastructure
- You will build it, maintain it, and hold the team accountable to using it correctly.
Requirements
- Education: Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred)
- Experience: 6-10 years of B2B marketing experience in a complex enterprise sale environment, including meaningful time as the primary HubSpot operator at your company -- not a power user, the owner
- Skills: - Hands-on HubSpot architecture experience: workflow configuration, lifecycle stage design, pipeline reporting, lead scoring, and campaign attribution built and maintained without consultant support - Demonstrated ownership of pipeline metrics and qualified account targets with direct accountability to sales leadership - Experience building and running signal-driven outbound programs using Clay, Apollo, Bombora, or equivalent enrichment platforms. If not experience, proven ability to learn and integrate new tools into ops. - Proven demand generation experience: outbound sequences, inbound funnels, and account-based campaigns with specific performance results you can speak to - Experience running ABM/ABX programs at the account level with measurable impact on pipeline influence, stage progression, and win rate -- not just campaign impressions - Track record of contributing to deal velocity and win rate improvement through deal-stage asset deployment, competitive positioning, and late-stage sales support - Experience tracking and supporting cross-sell and expansion pipeline alongside new logo, including working with client success and account management on upsell motions - Account-first thinking -- you know the difference between a qualified account with buying intent and an MQL with a form fill - Comfortable presenting pipeline performance, win rate trends, and funnel analysis directly to executive leadership and the CRO - Ability to work effectively in a lean environment without a coordinator or team to delegate execution to Certifications: HubSpot certifications strongly preferred
Preferred
- Master’s degree preferred
- HubSpot certifications strongly preferred
Benefits
- Competitive compensation ($160,000- $175,000 base depending on experience)
- Comprehensive benefits package including medical/dental/vision insurance
- 401k with company match
- Unlimited Paid-Time off
- Quarterly and annual bonus tied directly to pipeline and revenue KPIs.
- Flexible work schedule
- Remote work
Medical Informatics Engineering
3.2 Glassdoor
Long before they were buzzwords, market segments or government incentive programs, concepts like interoperability, data liquidity, patient engagement and meaningful use were fueling innovation at a tiny software development firm tucked in a discreet little corner of northeast Indiana. The visionary — current CEO and Chief Technology Officer, Doug Horner — rounded out his skill set through a partnership with co-founder Eric Jones to build one of the country’s first sustainable HIEs, which is still operating in Indiana today. And from those roots, they built a company that today serves client ranging from family practices to Fortune 100 clients.As early as 1995, Horner had his head in the “cloud”, and made a bet that health information technology would one day be largely web-based. Bucking the then current and unfortunately continuing trend of proprietary protectionism – creating walled gardens tethered tightly to siloed software solutions — he insisted on and led the effort to develop an innovative, interoperable platform from the ground up.Horner and his team trailed alongside local physicians, observing their workflows and interactions, their challenges and frustrations. Clinicians were wary of health IT. MIE was undaunted. Over the last 20 years, the company has quietly created a platform that allows different clients in completely different market segments to use the modules appropriate for their use cases, objectives and operations.Cognitive, not clerical.Adaptable. Accessible.Interoperable.Medical Informatics Engineering embraces the idea that when you call your product a solution, it needs to be one. Every system the company develops and delivers has been custom crafted to solve a problem — clinical, operational or financial — helping clinicians remain cognitively focused on patient care, rather than the clerical administration of its delivery.
