Responsibilities

• Own the strategy and execution for inbound demand generation programs designed to increase qualified form fills and marketing-sourced pipeline.
• Own and operate HubSpot, including forms, workflows, attribution reporting, and other marketing automation needs.
• Manage paid acquisition programs across paid search and LinkedIn, including budget allocation and performance against cost-per-form-fill targets.
• Build and maintain marketing-sourced revenue attribution in partnership with Sales, with clear visibility into closed-won ARR.
• Analyze the marketing funnel and improve conversion from inbound form fill through held meeting and ultimately revenue.
• Establish demand generation priorities, develop the marketing plan, and proactively identify opportunities to improve performance.
• Partner closely with Sales to align on lead quality, pipeline goals, attribution, and opportunities to improve conversion.
• Track and communicate performance against short- and long-term KPIs, including form fills, marketing-sourced ARR, and funnel conversion rates.
• Evaluate the effectiveness of campaigns, channels, and programs and use performance data to inform future investment and strategy.

Requirements

• 5+ years of experience in B2B demand generation, growth marketing, marketing operations, or a related function, with demonstrated ownership of pipeline or revenue targets.
• Hands-on HubSpot experience, including building forms, workflows, reporting, attribution, and marketing automation without relying primarily on an agency.
• Direct experience managing paid search and LinkedIn campaigns, including budget management and optimization against performance targets.
• Proven ability to build and execute a demand generation strategy with clear goals tied to qualified leads, pipeline, and revenue.
• Strong analytical skills with the ability to interpret funnel performance, identify conversion opportunities, and make data-driven decisions.
• Experience partnering closely with Sales to improve lead quality, marketing-to-sales conversion, and marketing-sourced revenue attribution.
• Self-directed leadership style with the ability to establish priorities, bring a clear point of view, and operate effectively in a hands-on environment.

Preferred

• Experience marketing to complex B2B buying groups or multiple stakeholder audiences is preferred.
• Experience with trade shows, conferences, transportation, trucking, HR, compliance, or related technology markets is a plus.