Responsibilities

• Lead Americold's demand generation and marketing operations strategy to increase market awareness, strengthen customer engagement, support commercial growth, and build a scalable marketing engine.
• Partner closely with Business Development, Revenue Operations, Operations, and Communications to develop integrated campaigns, optimize marketing technology platforms, establish lead management processes, and deliver measurable business results.
• Lead a team responsible for events, creative services, digital marketing, and marketing technology while advancing Americold's evolution toward a world-class marketing function.
• Develop and execute demand generation strategies that support customer acquisition, account growth, and commercial objectives
• Partner with Revenue Operations to establish and optimize lead lifecycle processes, marketing-to-sales handoffs, lead scoring models, and campaign attribution frameworks
• Build account-based marketing (ABM) programs targeting strategic accounts and priority growth segments
• Oversee Americold's marketing technology ecosystem, including marketing automation, CRM integrations, lead management workflows, reporting platforms, and website technologies
• Develop and manage integrated marketing campaigns across digital channels, events, content marketing, email marketing, paid media, and industry programs
• Create and maintain dashboards that connect marketing activity to engagement, pipeline development, and business outcomes
• Partner with Business Development leadership to identify customer needs and develop marketing programs that support growth objectives

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field
• 8+ years of progressive B2B marketing experience with responsibility for demand generation, marketing operations, digital marketing, or commercial marketing
• 3+ years of people leadership experience, including coaching and developing marketing professionals
• Experience managing marketing automation platforms, CRM integrations, and marketing technology ecosystems
• Experience developing and executing multi-channel marketing campaigns with measurable business outcomes
• Experience working closely with sales, commercial, business development, or revenue teams
• Experience managing marketing budgets, agency relationships, and external vendors
• Strong understanding of marketing analytics, campaign measurement, attribution, and reporting
• Proficiency with Microsoft Office applications, including PowerPoint and Excel
• Ability to travel up to 25%

Preferred

• Experience in logistics, transportation, supply chain, manufacturing, industrial services, or other complex B2B industries
• Experience implementing or managing HubSpot, Salesforce, or similar marketing and CRM platforms
• Experience with account-based marketing (ABM) strategies and enterprise sales environments
• Working knowledge of lead lifecycle management, marketing automation, customer journey mapping, and revenue marketing principles
• Strong analytical mindset with the ability to translate data into actionable business recommendations
• Excellent written, verbal, and presentation communication skills
• Demonstrated success building scalable marketing processes and operational frameworks
• Ability to influence and collaborate across multiple functions without direct authority
• Proven ability to balance strategic thinking with hands-on execution
• Experience managing organizational change, process improvement, and marketing transformation initiatives