Director of Demand Generation

Responsibilities

• Own the Pipeline Number
• Own marketing-sourced and marketing-influenced pipeline targets, with full accountability for volume, quality, and velocity
• Build the demand plan with Sales, including pipeline coverage targets by segment and a clear channel-level forecast
• Report weekly on pipeline, conversion, and spend efficiency to leadership; run a regular pipeline review with Sales leadership
• Lead the Demand Generation Team
• Hire, mentor, and develop demand generation marketers as the function grows
• Set the operating rhythm, quality bar, and playbooks for the next stage of growth
• Build segmentation and tiered account-based programs for enterprise and strategic accounts, coordinated with Sales and SDR plays
• Design and run integrated campaigns end-to-end: audience, offer, landing page, copy, paid amplification, nurture, sales follow-up, and post-campaign analysis
• Define demand generation KPIs

Requirements

• 8+ years in B2B demand generation, growth, or performance marketing, including 2+ years leading a team or function at a high-growth software company
• A record of owning a pipeline number and hitting it, and you can walk us through the numbers behind every decision
• Experience managing a meaningful paid budget (seven figures annually) and showing the pipeline it produced
• Experience running demand across both product-led (trial, self-serve) and sales-led motions, from mid-market to enterprise
• Strong analytical and measurement chops across attribution, experimentation, funnel conversion, and unit economics; you build your own dashboards rather than wait for them
• Hands-on fluency with HubSpot and plus modern GTM tools
• AI-native operator: you actively use AI in your own work and can describe specific campaign, targeting, creative, or reporting workflows you've automated or compressed
• Experience marketing to skeptical, sophisticated buyers. Selling to lawyers, legal ops, finance, or security leaders is a strong plus
• Excellent writing and an eye for creativity that converts
• High-growth startup experience

Preferred

• Experience in legal tech or selling to in-house legal teams
• Experience scaling an education-, community-, or webinar-led funnel
• Experience supporting an SDR/BDR function in partnership with Sales

Benefits

• 🏥 Medical, Dental & Vision — Comprehensive coverage for you and your family
• ❤️ Life & Disability Insurance — Added protection when you need it most
• 💰 Retirement Plan — Plan and save for your future
• 👶 Parental Leave — Time to focus on what matters most
• 📚 Continuous Development — Up to $3,000/year for job-related learning & development
• 🍽️ In-Office Meals — DoorDash credits for breakfast, lunch & dinner
• 🌴 Paid Time Off — 15 PTO days + 5 sick days , with opportunities to accrue more
• 🎉 Company Holidays — 15 company holidays + 3 additional “Me Days”
• 💻 Home Office Setup — $500 for new hires to build out their workspace
• 📱 Cell Phone Reimbursement — $50/month toward your phone bill